Freelancer profile translated to English.

Description

Social Communicator and Corporate Relations professional with over 10 years of experience in strategic direction and project management. Specialist in Digital Project Management with a focus on Startup environments and agencies. Expert in leading digital transformation, building high-performance teams, and optimizing customer experience through the adaptation of agile methodologies, Influencer strategies, and strategic consulting.

Industry field of expertise

Languages

English
Basic
French
Basic
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CocosMelón (Startup)
Digital Strategy Consultant and Project Manager
October 2025 - March 2026 (5 months)
Rionegro, AN, Colombia
Strategic Leadership: Designed and executed the comprehensive digital strategy for brand scaling, working directly with CEOs to ensure operational agility. Team and Process Management: Led the Community Managers and customer service assistants team, establishing communication and service processes from scratch. Standardization: Developed customer service manuals and social media identity guidelines, professionalizing brand interaction.
Team Management Social Media Management Agile Method Customer Experience (CX) Project Management
Estrategia MIC
Digital Planner / Account Executive / Senior PM
December 2019 - October 2025 (5 years and 10 months)
Medellín, Medellin, Antioquia, Colombia
Regional Account Management: Led the digital marketing strategy for Bata Ecuador and Bata Colombia, responsible for maintenance, loyalty, and acquisition of new corporate clients. Influencer and UGC Strategy: Conceived and executed high-impact campaigns through the management of Influencers and user-generated content (UGC), strengthening brand reach and authenticity. Agile Adaptability: Adapted agile methodologies according to each client's needs, optimizing delivery times and leading multidisciplinary teams to meet KPIs. Strategic Reporting: Translated complex metrics into performance reports with actionable recommendations for senior management and international stakeholders.
Estrategia MIC
Community Management Lead (Senior)
June 2019 - January 2020 (7 months)
Medellín, Medellin, Antioquia, Colombia
Team Leadership: Directed a team of community managers, ensuring strategic coherence and operational excellence in the retail and cycling sectors.