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Melissa Felce CottinMF

Melissa Felce Cottin

Digital Journalist | SEO Writing Specialist

€200/day
Barcelona, ES
8-15 years
Content Creation and Writing
Copywriting
SEO Copywriting
Content Writing
Community Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Melissa

Specialist in writing and spelling, and a graduate in Social Communication with over 10 years of experience transforming online visibility into business results. Expert in organic positioning (SEO), strategic copywriting, and digital journalism. A leading, consistent, and decisive professional with great capacity for strategic writing and lead generation. Focused on excellence, goal achievement, and Return on Investment (ROI).

  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Escuela de Karate Shotokan
    Digital Strategy, SEO, and Content Manager
    SPORTS
    March 2020 - Today (6 years and 5 months)
    Barcelona, Spain
    - Led content strategy and strategic writing, achieving a 35% increase in enrollments and a community of +10k followers.
    - Achieved organic positioning with 10 keywords in Google (TOP 3) through optimized SEO writing.
    - Increased the conversion rate organization by 28% through content creation for the sales funnel.
    - Managed personalized customer service and monthly lead generation.
    Community Management Content Creation and Writing Photography SEO Writing Karate
  • BipAndBip eCommerce
    Administrative Assistant and SEO (Product Copywriting)
    August 2023 - December 2023 (4 months)
    - Executed the writing and optimization of product descriptions, resulting in a 25% increase in organic sales.
    - Acted as an assistant in the team to synchronize campaign communication with available stock.
    - Improved company positioning by reducing errors in Shopify content management by 90%.
  • Salones de Belleza
    Digital Communication and Writing Specialist
    HEALTH AND WELLNESS
    August 2020 - January 2023 (2 years and 5 months)
    - Increased clients (appointment scheduling) by 22% through copywriting and digital communication strategies.
    - Developed segmented Email Marketing campaigns to maximize customer lifetime value.
    - Increased Instagram followers and engagement by 200%.
Check out Melissa's experience

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Education

  • Bachelor of Social Communication
    Universidad Santa María.
    Licenciada en Comunicación Social
  • Professional Training in Community Management and Digital Marketing.
    Formación Profesional en Community Management y Marketing Digital.

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