Freelancer profile translated to English.
Back to original languageAbout Melissa
Transform data and strategy into concrete business results
I am a Marketing and Sales specialist with international experience leading projects in multinational companies such as Sony and Pluspetrol. I create and execute marketing and sales plans, optimize profitability, and perform P&L and KPI analysis to drive growth and efficiency. My approach combines strategy, data analysis, and creativity. I use advanced tools like Power BI, Excel, Visual Basic, and CRM to automate processes and provide actionable insights that improve decision-making.
Key experience: dashboard design, budget control, sales analysis, pricing, competitive benchmarking, and stock optimization across physical and online channels. I have achieved concrete improvements such as increasing reporting efficiency by 15% and reducing sales outages by 50%.
If you are looking for someone who can turn plans into results, data into decisions, and marketing into growth, contact me and let's talk about your project.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Sony Electronics IberiaKey Accounts Sales SpecialistOctober 2024 - Today (1 year and 8 months)Madrid, Spain• Managed key accounts such as El Corte Inglés, Carrefour, and FNAC, ensuring alignment between commercial agreements, execution, and results.• Analyzed Sell-In/Sell-Out sales against budget and forecast, driving strategic decision-making.• Consolidated promotional plans, pricing analysis, and competitive benchmarking to maximize commercial performance.• Controlled the budget by category using reporting tools, improving visibility of spending and availability.• Monitored stock, turnover, point-of-sale execution, and product launches in physical and online channels, ensuring pricing and visibility.• Coordinated cross-functionally with marketing, finance, logistics, and client teams to ensure the correct implementation of commercial strategies.
- Pluspetrol Perú CorporationSenior Commercial Development AnalystJuly 2022 - August 2024 (2 years and 1 month)Lima, Peru• Led end-to-end commercial projects for B2B clients, from financial analysis to operational implementation.• Evaluated profitability through economic-financial analysis, demand forecasting, and cash flows.• Executed market analysis, competitive benchmarking, and product supply and import planning.• Coordinated multidisciplinary internal teams and external suppliers to ensure the correct execution of commercial projects.• Developed dashboards and digital tools (Power BI, Power Automate, and Power Apps) to automate the tracking of prices, margins, and commercial data.• Developed and executed a strategic supplier sourcing plan, negotiating and strengthening key alliances for future commercial projects. Achievements:• Designed and launched a real-time price update app, eliminating manual tasks.• Implemented the new LPG dispatch islands project, optimizing demand migration and expanding operational coverage, improving customer satisfaction.• Analyzed and optimized plant dispatch times, eliminating bottlenecks, increasing operational efficiency.
- Medifarma PerúConsumer Trade Marketing AnalystJuly 2021 - July 2022 (1 year)Lima, Peru• Implemented trade marketing plans for distributors in coordination with marketing and sales.• Conducted national routes to supervise execution, POP materials, and point-of-sale availability.• Managed new product entries, purchase orders, exchanges, and commercial activation in the channel.• Gathered insights from distributors and market data to identify improvement opportunities in the commercial strategy.• Coordinated contests, promotions, and logistical follow-up, strengthening relationships with distributors and ensuring compliance.• Followed up on orders, purchase orders, and logistical coordination to ensure compliance and availability.
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Education
- Master's in Marketing Management and Commercial ManagementESIC Business & Marketing School2025
- Specialization in Strategic Purchasing and Supplier ManagementUniversidad del Pacífico2021Especialización