Freelancer profile translated to English.
Back to original languageAbout Mélissa
With eight years of experience, my skills are centered around three main areas: developing, deploying, and monitoring communication & marketing strategies, designing and executing trade marketing initiatives and events, and writing articles and scripts, particularly for YouTube.
I enjoy working in a dynamic environment that fosters learning and discovery, both personally and professionally.
I would be delighted to take on the missions you entrust to me!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Alpha MatteYouTube WriterENTERTAINMENT AND LEISUREMay 2023 - Today (3 years and 1 month)Writing YouTube scripts (videos of 15, 30, 45min, and 1h+).
- The Walt Disney CompanyTV & Streaming Product Marketing ManagerENTERTAINMENT AND LEISURENovember 2021 - Today (4 years and 7 months)Paris, France✓ Definition and deployment of the annual marketing strategy✓ Implementation of media campaigns and marketing activations, in collaboration with the media agency and the digital team.✓ Management of audiovisual asset delivery, in collaboration with the creative team.✓ Analysis of campaign results and writing of reports & summaries.✓ Management of the affiliate strategy and relationships to maximize the share of voice for channels and programs✓ Elaboration and allocation of the annual budget✓ Budget monitoring in collaboration with the finance department.✓ Monitoring of overall ecosystem consistency, at local and international levels.
- The Walt Disney CompanyJunior Cinema Product ManagerCULTURESeptember 2020 - September 2021 (1 year)Paris, FranceWithin the Cinema Marketing team:✓ Briefing & coordination of media campaigns with agencies.✓ Management of social media creatives and editorial calendar coordination.✓ Management of media partnerships: editorial, social media, contests.✓ Coordination of operations with the Regional Office✓ Participation in the development of marketing strategies and operational launches.✓ Elaboration of competitive intelligence reports, participation in campaign reporting.Films:Marvel Studios: Black Widow (+1.6M admissions), Shang Chi and the Legend of the Ten Rings (+1.1M admissions)Searchlight: Nomadland (+500K admissions), Shadow of a Doubt, The French DispatchDisney Live Action: Cruella (+1.4M admissions), Jungle Cruise (+800k admissions)20th Century Studios: Free Guy (+500k admissions)
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Education
- MBA Product Marketing - Communication, Digital and Event ManagementMBA ESG2021MBA Communication, Digital et Evénementiel
- Master 2 (M2), Project Management and InnovationIAE de Paris2017Master 2 (M2), Management de Projets et Innovation
Certifications
- Google Ads Search CertificationGoogle2020
- Fundamentals of Digital MarketingGoogle2020