Freelancer profile translated to English.

Description

A versatile professional with a strong background in digital marketing, data analysis, and customer success. With a Master's in Digital Marketing and Data Science from Emlyon Business School and experience in managing strategic clients at Publicis Media, I specialize in providing data-driven recommendations to increase sales and customer lifetime value.

My expertise also extends to e-commerce and web analytics, where I have demonstrated my ability to manage marketing channels, conduct data analysis, and deliver strategic recommendations. With a blend of technical skills, leadership experience, and a passion for travel and gastronomy, I bring a dynamic approach to my work, fostering innovation and achieving tangible results.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Skeepers
Senior Customer Success @Skeepers
SOFTWARE PUBLISHING
October 2023 - Today (2 years and 8 months)
Paris, France
Build strong relationships with key client stakeholders
Lead quarterly performance review meetings to ensure client satisfaction and goal achievement
CDP SaaS company working with CRM data to target emails
Onboarding, renewal, negotiation, and upsell tasks
Algorithms Project Management Salesforce
Publicis Media
Senior Customer Success Manager @Publicis Media
E-COMMERCE
July 2021 - September 2023 (2 years and 3 months)
Paris, France
At @CJAffiliates

Managed the most strategic revenue-generating clients:
ACCOR Hotel International, Drive Intermarché, Expedia FR
Data-driven recommendations to increase sales and customer lifetime value
Mentored a junior account executive in their learning journey
Worked for: Weight Watchers, JOW, Expedia, Hotels & Abritel
Advised on paid partnerships to boost visibility and conversions
Played a pivotal role in strengthening client trust and investment
Led quarterly meetings presenting the roadmap and figures
Managed campaigns with CPA, CPC, and CPM budgets
Cross-sold solutions based on client business objectives
Affiliation SAAS Marketing E-commerce Data Analysis
THE KOOPLES
Marketing Project Manager @The Kooples
FASHION AND COSMETICS
July 2020 - July 2021 (1 year)
Paris, France
Managed all marketing channels for all EU markets
Proposed media plan based on seasonality and operations
Taught an intern student about dashboarding and analysis
Data analysis / SEO SEA / Retargeting / Lead / Affiliation
Web Marketing Strategy E-commerce Data Analysis Content Creation Google Analytics Google AdWords Facebook Ads