Freelancer profile translated to English.
Back to original languageAbout Melissa
Expert SEA & Account Manager | Paid Media & Performance Strategy (Google, Meta, Bing)
My Areas of Expertise
Paid Media Audit & Strategy: In-depth analysis of your Google Ads, Meta, and Bing accounts. Definition of roadmaps based on SMART objectives (ROAS, CPA, visibility).
Operational Management: Creation and optimization of Search, Performance Max, Shopping, Display, and Social Ads (Facebook/Instagram) campaigns.
Tracking & Data (GA4/GTM): Implementation of reliable measurement architectures, management of Consent Mode V2, and GDPR compliance for actionable data.
Decision-Making Reporting: Design of dynamic dashboards on Looker Studio for clear cross-channel performance reading.
Customer Success & Retention: High-end support, from onboarding to scaling your accounts, with a LTV (Life Time Value) oriented vision.
Why Work With Me?
Dual Tech & Business Expertise: Formerly a consultant at Snowglobe and Visable, I master both technical aspects (Merchant Center) and business profitability challenges.
Trilingual (FR/EN/ES): Capable of managing your campaigns and coordinating your projects internationally.
Creative Flair: My background as an artist-entrepreneur allows me to bring a critical and innovative eye to your visual assets and advertising copy.
Transparency & Education: I don't just manage your budgets; I explain the actions taken and train your teams if necessary.
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Snow Globe -Web Analytics SEA ConsultantJune 2022 - August 2024 (2 years and 2 months)Toulon, France• - Audit & Strategic Consulting: In-depth account analysis and strategic review sessions with marketing directors (business objectives, UX, analysis of history and digital ecosystem).• - Budget Management: Development, allocation, and rigorous monitoring of advertising investments to maximize profitability (ROAS, CPA).• - Data Analysis & Reporting: Design of cross-channel and cross-platform performance reports; exploitation of complex data via pivot tables and advanced segmentation for decision-making summaries.• - Continuous Optimization: Definition of corrective action plans and implementation of A/B testing protocols to increase conversion rates.• - Multi-platform Management: Expert administration of Google Ads, Microsoft Advertising (Bing), Meta Ads (Facebook & Instagram) ecosystems.• - Operational Deployment: Creation and advanced configuration of Search, Shopping, Display, and YouTube campaigns.• - Technical Mastery: Management of Google Merchant Center feeds, Google Analytics (GA4) configuration, and tagging plan engineering (GTM tracking for precise conversion monitoring).• - Enablement: Specialized technical support and skills transfer through dedicated training sessions for internal teams or clients.
- Google AdsGoogle Ads Consulting & StrategyNovember 2021 - June 2022 (7 months)Barcelona, Spain• - Account Audit: Exhaustive analysis of history, structure, and quality score to identify growth levers.• - Business Immersion: In-depth study of the business, seasonality, and sector specifics to align advertising strategy with global company objectives.• - Strategic Management & KPIs: Definition of SMART objectives, selection of key indicators (ROAS, CPA, Conversion Rate), and development of strategies per campaign segment.• - Tracking & Measurement: Implementation and audit of the tagging plan (Google Tag Manager, conversion tracking) to ensure data reliability and attribution.• - Operational Deployment: Creation, advanced configuration, and structuring of campaigns (Search, Performance Max, Display, YouTube).• - Performance Analysis & Roadmap: Detailed reporting, results analysis, and definition of iterative action plans with a rigorous follow-up schedule.• - Expertise & Monitoring: Training on the latest Google Ads innovations (AI, automation, Consent Mode V2) and skills transfer.• - Technical Support: Resolution of complex incidents, troubleshooting of feeds (Merchant Center), and specialized technical advice.
- Mailify (Positive Group)Customer Success & Technical Expert SEA/Emailing (Trilingual)November 2018 - November 2021 (3 years)Barcelone, Sarajevo, Bosnia and Herzegovina• - Technical Support & Consulting (FR/EN/ES): Cross-channel assistance (levels 1 & 2) on the Sarbacane ecosystem (Mailify, Primotexto, Tipimail) and CMS integrations (Wordpress, Prestashop).• - Strategic Coordination: Liaison between technical teams (Developers), Sales, and Customer Service to optimize user experience.• - Deliverability & Moderation: Critical management of Email/SMS campaigns, on-call duties, and anti-spam measures to ensure sender reputation.• - Email Marketing & Strategy: Client support (coaching), campaign creation, and performance analysis.• - Engineering & Training: Creation of knowledge bases and technical guides; leading webinars and internal training sessions (SEO, GDPR, MySQL, HTML, Adobe Suite).• - Data Governance: Management of GDPR projects and data flow security via Mailinblack.
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Education
- Google Ads Search Certification Grow Offline Sales CertificationGoogle Ads Search Certification Grow Offline Sales Certification
- Master's Degree in International Business English (LEA)Université Jean Moulin (Lyon III)2018Master 2 LEA Commerce International Anglais