Freelancer profile translated to English.
Back to original languageAbout Mélissa
Hello ☀️
With 10 years of experience in complementary fields of sales, branding, marketing, communication, and digital, I have acquired solid creative, strategic, and operational skills in these areas!
I would be delighted to put my skills to work for your projects 🌈
Looking forward to talking with you 😊
My areas of expertise 🤓
• Fashion & Luxury
• Market research
• Monitoring & benchmarks
• Branding & brand content
• Editorial line & Web charter
• Marketing & Communication Strategies
• Digital Strategies
• Communication Plan
• Trade Marketing
• Community Management
• Influencer Marketing
• Project Management
• Budgeting & Negotiation
• KPIs & Reporting
• SEM (SEO, SEA, SMO)
• Event Management
➡️ Discover my creations on my Instagram account @brandi_es 🎈
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Lyon (up to 50km), Nice (up to 10km), Paris (up to 10km), Marseille (up to 10km)
Experience
- Lingerie Le ChatMarketing & Image AssistantRETAIL (SMALL BUSINESS)December 2021 - May 2023 (1 year and 5 months)Roanne, FranceSOCIAL MEDIA• Development of the social media charter and feed• Content creation (posts & stories): videos, animated content, photos• Writing posts and associated hashtags• Development of influencer marketingWEBMARKETING• E-commerce merchandising• Integration of product reassurances• Development of emailing templates and implementation of associated campaignsE-COMMERCE WEBSITE REDESIGN (in partnership with the E-commerce Manager)• Development of the web charter and creative angle• Monitoring of e-commerce graphic trends• Creation of the sitemap, wireframes, and page mockups on Photoshop and XD• UX/UI optimization• Writing web content• E-commerce merchandisingSHOOTING• Supervision of e-commerce shootings• Selection of e-commerce and catalog photos• Catalog photo retouching• Formatting visuals for different media (social media, e-commerce, BtoB communication materials)SEO & BRAND CONTENT• Writing e-commerce product descriptions• Writing blog content• Brand content creationTRADE MARKETING• Development of the trade marketing plan, implementation, monitoring, and analysis of commercial operationsPRESS RELATIONS• Creation of press releases (FR/EN)• Creation of press kits at the beginning of each season (FR/EN)• Distribution to the FR/EN press list• Participation in internal press eventsPACKAGING• Creation of gift bags and pouchesEVENT MANAGEMENTBi-annual factory sale• Development of all communication materials• Management of their distribution to different targets (press, BtoC)• Press and partner relations• Performance analysisB2B (France and International)• Creation, layout, and distribution of B2B communication materials: collection presentation PowerPoint, lookbook, technical sales pitch, product merchandising guide, Media Kit, POS materials, collection emailing
- Galeries LafayetteMarketing Project ManagerRETAIL (SMALL BUSINESS)October 2019 - September 2021 (2 years)Lyon, France• Development and implementation of marketing, web marketing, branding, and communication strategies• Implementation of advertising and promotional actions• Market research• Competitive intelligence• Development of specifications• Writing marketing content for various media (flyers, website, social media, etc.)• Coordination and management of all advertising and promotional actions related to products and services• Event Management• Budget monitoring• Client and supplier management• Analysis and consideration of behaviors and usage patterns in the development and definition of promotion and consumer segmentation actions• Analysis of results and KPIs
- Maison ZILLICommunication AssistantLUXURY GOODSMay 2018 - September 2019 (1 year and 5 months)Lyon, France• Development of the communication policy• Organization, implementation, and improvement of communication actions• Promotion and evolution of brand image• Development of an influence and social media presence strategy• Implementation of competitive intelligence and employer branding monitoring• Monitoring and development of the brand's online visibility• Monitoring of indicators
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Education
- MASTER Expert in Digital StrategiesDIGITAL CAMPUS2021• Culture et environnement digital • Environnement international • Communication globale / digitale • Fondamentaux : UX Expérience utilisateur, data • Gestion de projets et management • Outils et langages web • Brand content et social média • Marketing digital et e-commerce
- BACHELOR International Marketing Development ManagerOMNES Education2019• Culture du Luxe • International Business Ethics • Business English • Marketing Digital • Trade Marketing • Marketing BtoB et BtoC • Brand management • Infographie • Corporate Communication • Management créativité et innovation • Ressources humaines • Géopolitique • Gestion de projet • Espagnol