Mélissa Bourdin

After an initial phase as Digital Producer, I moved into a Lead Digital Producer role, responsible for the overall management of digital productions, team leadership, and project economic performance, in direct liaison with management and new business teams.

🎯 Missions & Responsibilities:

- Continuity and supervision of Digital Producer missions: scoping, digital strategy, UX, production, and performance of digital platforms.

- Management and leadership of all digital resources: creative teams (UX, UI, motion designers), technical teams (front-end/back-end developers), and external partners.

- Supervision of all agency's digital productions, ensuring the quality of deliverables, adherence to deadlines, and agency standards.

- Advanced budget management: cost tracking, resource optimization, and reporting financial margins and results to management.

- Close collaboration with New Business teams for tenders: needs scoping, strategic and creative-tech responses, UX/UI and technical feasibility.

- Active participation in prospecting and developing new clients, in line with the agency's digital commercial strategy.

- Supporting teams on digital, UX, and technical best practices, skill development, and production methodologies structuring.

🧩 Types of Projects Supervised:

E-commerce and institutional websites, event websites, mobile applications, bots, digital activations, product design, display, CRM.

🧩 Clients Supported:

PMU, Burger King, Ikea, EasyJet, Boursorama Banque, Huawei, Camaïeu, Direct Assurance, FreeNow, EDEN Gen.

Within the agency, I managed the design, production, and performance of digital campaigns and platforms for numerous brands, acting as the link between strategy, creation, UX, technology, and delivery, with responsibility for teams, budgets, and results.

🎯 Missions & Responsibilities:

- Managed the production of digital advertising campaigns for numerous brands: PMU, Burger King, Ikea, EasyJet, Boursorama Banque, Huawei, Camaïeu, Direct Assurance, FreeNow, EDEN Gen.

- Managed the production of digital assets: websites (e-commerce, institutional, event-based), mobile applications, bots, digital activations, display, CRM, product design.

- Developed digital and commercial strategy: defined project scopes, scoped needs, assessed creative, functional, and technical feasibility.

- Designed and validated UX/UI responses: thought about user journeys, user flows, wireframes, sitemaps, production mechanics, and technological choices.

- Managed resources and production: coordinated creative (UX, UI, motion designers) and technical teams (front-end/back-end developers), managed third-party relationships, production, budget tracking, accounting, and reporting.

- Sourced, selected, and coordinated production studios and vendors, ensuring the smooth execution of projects.

- Implemented, monitored, and analyzed the performance of campaigns and digital platforms (KPIs, reporting, optimizations).

- Monitored and identified digital best practices and innovations in creative, UX, functional, and technical aspects.

🧩 Project Types:

E-commerce and institutional websites, event websites, mobile applications, bots, digital activations, product design, display, CRM.

🧩 Clients Supported:

PMU, Burger King, Ikea, EasyJet, Boursorama Banque, Huawei, Camaïeu, Direct Assurance, FreeNow, EDEN Gen...

In close collaboration with project managers, I participated in the design, management, and deployment of digital projects for major clients and SMEs, ensuring operational coordination, client relations, and deliverable tracking.

🎯 Missions & Responsibilities:

- Assisted the group leader in the development and management of digital projects for the agency's clients.

- Managed daily tasks: handling digital briefs, creative monitoring, schedule and deliverable management.

- Direct client relations, from brief reception to project delivery.

- Drafted project briefs for internal teams.

- Coordinated and managed creative and technical teams (UI designers, front-end and back-end developers).

- Participated in various phases of digital projects: design, production, launch, and follow-up.

- Managed and monitored digital campaigns in line with client objectives.

- Participated in tenders and pitches, particularly for website redesign projects.

🧩 Clients Supported:

Décathlon, Honda, Mazda, Mr. Bricolage, Intermarché, Auchan...