Mélissa Boughanem

Train yourself in generative artificial intelligence and learn to use ChatGPT as a true assistant for your business.

Do you hear about AI everywhere but don't really know where to start?

Generative artificial intelligence can be a very useful tool to save time, find ideas, structure your content, write more easily, organize your thoughts, or improve your digital communication.

The goal of this training is not to become a technical AI expert, but to learn how to use it simply, with method and common sense, in your professional daily life. ChatGPT can notably help to brainstorm, structure ideas, rephrase, or create initial drafts of content.

🐝 Training Content:

Simple introduction to generative artificial intelligence and its professional uses

Getting started with ChatGPT: general functioning, possibilities, and limitations

Learning to formulate good prompts to get more useful answers

Using AI to find ideas for content, offers, posts, or materials

Using AI to write, rephrase, summarize, or improve text

Creating social media posts with the help of AI

Saving time in your communication: outlines, editorial calendars, emails, scripts, short content

Adapting AI responses to your tone, your business, and your audience

Practical exercises based on your business, your content, and your real needs

🐝 Duration: Depending on your needs and level

🐝 Format: Online or in-person

🐝 Level: Beginner / Introduction

🐝 Fundable by CPF, OPCO, FIF PL, AGEFICE, or FAF CEA

Train your employees to become true ambassadors on LinkedIn and boost your company's visibility.

Do you want to increase your company's visibility on LinkedIn through your employees?

Employee Advocacy (or ambassador program) is the most effective strategy to develop your brand's organic reach and humanize your communication.

🐝 Objective:

Help your employees speak up on LinkedIn in a consistent, authentic, and effective way, while respecting your company's values and strategy.

🐝 Training Content:

Awareness of employer branding and visibility challenges

Training on speaking up on LinkedIn (profile, tone, storytelling, algorithm)

Best practices for sharing corporate content without losing authenticity

Support in writing personalized posts

Setting up a routine and a collective posting schedule

Performance monitoring and strategic recommendations

🐝 At the end of the training, your team will have:

Optimized and consistent LinkedIn profiles

A clear and shared editorial strategy

A collective action plan to maintain momentum

Post templates and a simple methodology to follow

🐝 Duration: Depending on your needs and the number of employees

🐝 Format: Online or in-person

🐝 Fundable by CPF, OPCO, FIF PL, AGEFICE, or FAF CEA

Practical training to structure your Instagram strategy, create impactful visuals, and gain visibility.

Tired of posting with no results?

I help you build a clear, consistent, and effective Instagram strategy to grow your visibility and community.

🐝 Objective:

Make Instagram a professional communication tool for your image and sales.

🐝 Training Content:

Audit of your Instagram account and audience analysis

Development of your editorial strategy

Creation of striking visuals on Canva

Tips on storytelling, hashtags, Reels, and posting frequency

Support in writing your posts

🐝 At the end of the training, you will have:

A clear brand identity

Consistent and professional visuals

A ready-to-use posting calendar

Tools to track your performance

🐝 Duration: depending on your needs

🐝 Format: Online or in-person

🐝 Fundable by CPF, OPCO, FIF PL, AGEFICE, or FAF CEA