Freelancer profile translated to English.
Back to original languageAbout Mélissa
Hello!
I am Mélissa and I am a "Swiss army knife" of influence with 10 years of experience in this field.
My strengths:
+ I am part of the ranking of the50 best influencer agencies in 2024 and 2025in France (lesgensdinternet.fr)
+ Top 25 influencer pros to follow on LinkedIn in 2025 (Favikon Ranking)
+ Top 50 Social Media Creators 2025 (Swello x Favikon ranking)
+ I am an active member of the UMICC (Union of Influencer and Content Creator Professions)
+ I was a member of the jury for the 🏆 Grand Prix Stratégies de l'Influence 2023 🏆
+ All my creators are certified by the ARPP for more responsible influence
I intervene:
-> as an agency consultant to support your teams,
-> as an influencer project manager for the advertiser,
-> as an independent agent (also called Talent Manager) for influencers, assisting them in managing and developing their partnerships.
This considerable asset in the market gives me in-depth knowledge of the influence ecosystem and allows me to reconcile the needs of brands with the expectations of influencers in a constantly evolving market!
✔️Stakeholders: talent agencies, agents.. I have built a real relationship of trust with these key players.
✔️Talents: I have the opportunity to collaborate with a wide range of creators from all categories: artists, actors, health professionals, lifestyle...
✔️Platforms: they hold no secrets for me! I constantly monitor innovative digital solutions to offer you a creative strategy tailored to achieving your visibility and/or conversion objectives.
"One-shot" campaigns, "fil rouge" campaigns, co-creation, or diversification projects: I ensure personalized project follow-up, from the embryonic stage to its success.
Let's work together!
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Entrepreneure - MBPR CONSEILFounder / Influencer AgentSOCIAL NETWORKSFebruary 2020 - Today (6 years and 5 months)Paris, FranceTwo areas of expertise:- Influence consulting for advertisers and agencies in all sectors,- "Personalized" talent management: I support independent creators in managing and developing their digital careers where they truly need it.+ Member of UMICC (Union of Influencer and Content Creator Professions)TALENT MANAGEMENTManagement of +300 influencer activations in 2025 for my creators.Exclusive representation of 6 content creators in the lifestyle, food, beauty, and fashion sectors.Content creators hold the Responsible Influence Certificate issued by ARPP (Professional Advertising Regulation Authority).https://www.arpp.org/influence-responsable/createurs-de-contenus-certifies/CONSULTING & PROJECT MANAGEMENT- In charge of SANOFI France's influence strategy since 2020- In charge of FOREO's (beauty tech) influencer ambassador programs in the French market since 2021- Occasional consulting missions at Heaven, a digital communication consulting agency. Management of the Danone account.IG: heavenagency- Occasional consulting missions at Alatack:Management of the Hello Bank! account- Consultant and influencer project manager for advertisers from all sectors: beauty, education, consumer goods, health, fashion, food, entertainment...
- FOREOINFLUENCE MANAGERFASHION AND COSMETICSMarch 2021 - Today (5 years and 5 months)Paris, FranceSwedish brand of high-tech skincare products.In charge of the French market:- Understanding client needs- Profile proposals- Price negotiations and contracting- Talent Management: influencer briefing, relationship management- Implementation of activations on influencers' networks and follow-up- Reporting- Image rights management
- Sanofi Aventis France - Sanofi PasteurINFLUENCE CONSULTANTPHARMACEUTICALS INDUSTRYNovember 2020 - Today (5 years and 8 months)Paris, FranceImplementation of several awareness campaigns for mandatory infant vaccination and booster vaccinations for children, adolescents, and adults. Campaigns supported by influencers on health and family topics.- Strategic recommendation- Casting of relevant and legitimate influencers- Budgeting- Operational deployment of the project: influencer briefing, framing note, close relationship management with influencers, publication monitoring- Post-operation report
Reviews
Recommendations
FU
+2
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Education
- Master's Degree in Digital Marketing & E-BusinessECITV2018Ecole de Communication d'Internet et de Télévision Titres obtenus : - Manager marketing et communication (inscrit au RNCP et reconnu par l'Etat niveau I) - Mastère Digital Marketing et E-Business Formation en contrat de professionnalisation.
- Bachelor's Degree in Communication / MarketingPPA2016École de commerce 100% en alternance. Titres obtenus : - Responsable marketing et communication interactive (inscrit au RNCP et reconnu par l'Etat niveau II ) - Bachelor Communication PPA - PCIE (Passeport de Compétences Informatique Européen) - TOEIC Formation en contrat d'apprentissage.
Certifications
- Google AdsGoogle2017
- Google AnalyticsGoogle2017