You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Melissa BalcerskiMB

Melissa Balcerski

Digital Assistant | Marketing & Content

€380/day
Paris, FR
3-7 years
Digital Marketing Strategy
Digital Project Management
Digital Content Creation
Administrative and Commercial Management
Local SEO

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Melissa

Do you want to structure your business, develop your online visibility, or boost your marketing strategy?

I support entrepreneurs, creators, and brands in developing their online presence and structuring their projects, through an approach that is strategic, creative, and results-oriented.

With several years of experience in marketing and communication, I position myself as your right-hand person to strengthen your brand image, streamline your launches, and boost your digital acquisition.

I can assist with various types of projects:

Marketing & Visibility:
  • Content Strategy & Creation: Designing a compelling editorial line and creating web content (articles, visuals, texts) to **engage your community**.
  • SEO & Local Visibility: Optimizing your natural referencing and your Google profile **so that customers in your region find you first**.
  • Emailing & Newsletters: Designing, writing, and sending your email campaigns to **build loyalty with your audience and sell your services**.
Project Management & Sales Support:
  • Marketing Coordination: Planning your campaigns, adhering to your editorial calendar, and monitoring your communication projects.
  • Operational Monitoring: Customer relationship management, quotes/invoicing, and administrative follow-up **to free up your mental load**.
  • Lead Management: Welcoming and following up on qualified prospects (via your contact forms or emails) **to facilitate your sales**.
Organized, responsive, and modern, I offer tailor-made support adapted to your company's unique needs.

Available for one-off or regular collaborations, to relieve you of your mental burden and grow your business.

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Freelance
    Digital Assistant / Marketing Consultant
    CONSULTING AND AUDITS
    May 2026 - Today (1 month)
    Paris, France
    I support entrepreneurs and SMEs in **developing their online visibility and structuring their daily operations**. As an operational right-hand person, my interventions are structured around three key pillars:

    *Social Media & Content Creation:Creation of compelling visual and text content for social networks and the web to **build a community and boost engagement**.

    *Digital Marketing Strategy & Visibility:
    • Optimization of SEO & local referencing (Google Business Profile) to **capture local customers**.
    • Design, writing, and sending of Emailing & Newsletters campaigns to **build audience loyalty and trigger sales**.
    • Integration of AI tools applied to digital marketing to **optimize performance and accelerate content production**.
    *Digital Organization & Operational Monitoring: Structuring the business, customer relationship management, administrative follow-up (quotes, invoicing), and project coordination **to free up entrepreneurs' mental load**.

    >>> Benefits for my clients: A structured digital ecosystem, enhanced online presence, and considerably reduced daily mental load.
    Digital Marketing Email Marketing Digital Content Creation Digital Communication SEO
  • mind-Frontline Media
    Marketing and Communication Manager
    PRESS AND MEDIA
    June 2020 - July 2025 (5 years and 1 month)
    Paris, France
    Managed the overall communication and marketing strategy, with the main objective of **developing brand visibility and structuring new customer acquisition**.

    My missions were structured around several strategic and operational areas:

    Social Media & Content Strategy:
    • Overall development of communication campaigns and active management of social media to **strengthen brand image**.
    • Content creation: design ofvisuals for social media**, **creation and**optimization of conversion-oriented landing pages**.
    Digital Marketing & Lead Generation:
    • Implementation of targeted marketing actions for **qualified lead generation**, accompanied by **monitoring and performance reporting**.
    • Creation, writing, and deployment ofautomated email campaigns(sustainable nurturing workflows and occasional newsletters) to **engage and retain the audience**.
    Operational Management of Partnerships:
    • Operational management and monitoring of strategic partnerships to **extend brand reach and diversify acquisition channels**.

    Key skills demonstrated: 360° strategic vision, operational autonomy, results-driven culture (ROI/Lead Gen)
    Email Marketing Digital Communication & Social Media Content Creation Inbound Marketing Reporting
  • Intériale Mutuelle
    Institutional Communication Officer
    BANKING AND INSURANCE
    September 2018 - December 2019 (1 year and 3 months)
    Paris, France
    Within the General Secretariat of the Presidency, I orchestrated the **internal and external communication of the institution**, combining **organizational rigor and digital and event project management**.

    This experience allowed me to develop strong versatility around two main pillars:

    Digital & Editorial Communication:
    • Management, administration, and technical updates of the institution's website.
    • Editorial strategy: writing articles, designing and sending institutional newsletters to maintain community engagement.
    Event Communication & Organization:
    • Organization of strategic events and official meetings (logistics, planning, coordination).
    • Animation, engagement, and operational support of the volunteer network.
    • Creation of dedicated communication materials and writing of reports.

    Key skills demonstrated: Institutional rigor, technical proficiency (website management), writing skills, and a keen sense of organization.
    Web Writing Content Creation Event Organization Digital Communication Content Writing

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Digital Marketing & AI Certification
    Media Institute
    - Stratégie & Audit Digital : Capacité à réaliser un audit complet de l'existant d'une entreprise pour identifier les opportunités de développement commercial. - Visibilité & SEO Local : Optimisation de sites web et maîtrise du référencement naturel (SEO technique et sémantique) pour capter une clientèle de proximité. - Intelligence Artificielle Générative : Intégration de l'IA (ChatGPT, Midjourney, Lumen 5) pour optimiser les processus de travail et accélérer la création de contenus médias (textes, images, vidéos). - Canaux d'Acquisition & Publicité : Paramétrage et pilotage de campagnes publicitaires sur les plateformes Meta (Facebook, Instagram) et Google Ads. - Data & Mesure d'efficacité : Maîtrise de Google Analytics (GA4), élaboration de tableaux de bord et analyse de la rentabilité des investissements (ROAS).
  • Growth Hacking Bootcamp (Digital Marketing)
    RocketSchool
    2020
    Stratégie marketing et web marketing : - Copywriting - Marketing automation - Design UX/UI - Scraping - Emailing - Notion de code (python)
Check out Melissa's education

Certifications

Categories