Freelancer profile translated to English.

Description

Trilingual Project and Content Manager specialized in acquisition and performance, I support brands in creating content and campaigns that generate visibility, engagement, and conversion.

Since 2018, I have worked in agencies, for clients, and as a freelancer, with comprehensive expertise in social media, influencer marketing, and content strategy.

Today, I focus on:

• Content strategy oriented towards growth (acquisition & conversion)

• Social & UGC Copywriting (high-performing formats, impactful messages)

• Setting up and managing influencer campaigns (identification, negotiation, steering)

• Developing strategic partnerships to increase visibility

• Project management and coordination of creative teams

• Performance analysis and continuous optimization

I have notably contributed to:

→ +25% engagement on digital campaigns

→ Simultaneous management of +20 influencer campaigns

→ Deployment of local acquisition strategies via social media & partnerships

My approach: data + creativity.

I don't just produce content; I build high-performing systems.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Lenovo France
Project & Content Manager
TECH
August 2023 - December 2025 (2 years and 4 months)
Paris, France
Managed digital marketing actions for Lenovo, in line with the brand's global strategy.
Supervised a team of designers and copywriters.
Adapted international content (online and print) for the French market, ensuring clarity and brand image respect.
Organized deliverables and schedules between internal teams and external partners.
Communication Strategy Copywriting Project Management Team Management Remote Collaboration
Cooltra
Growth & Communication Manager France
TRANSPORTATION
March 2022 - April 2024 (2 years and 1 month)
Paris, France
Established and managed local marketing partnerships to broaden market reach and enhance credibility.
Led influencer and social media marketing campaigns, increasing brand visibility by 7%.
Developed and executed multichannel marketing campaigns, fostering audience growth and engagement.
Influencer Marketing Social Networks Community Management Partnership Development Growth Marketing
australie GAD
Digital Project Manager
DIGITAL AND IT
July 2021 - December 2021 (6 months)
Paris, France
Clients: Délifrance, Club Med, Etat Pur

Definition and deployment of social media strategies focused on visibility, engagement, and acquisition.
Operational management of social media activations: editorial planning, content production, stakeholder coordination.
Landing page redesign: requirements scoping, project management (UX, creation, copywriting), team coordination, and deliverable tracking.
Influencer Marketing Communication Strategy Team Management Project Management

Check out Melissa's experience

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Signup to reveal

Level 2, Digital Marketing Project Manager
Doranco School of Creative Technologies and Training Organization
2020
Niveau 2, Chef de projet marketing digital
Professional Bachelor's Degree in International Tourism
University of Cergy-Pontoise
2013
Licence professionnelle tourisme international

Check out Melissa's education

Marketing Consultant

Melissa Audia

Content manager

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