Freelancer profile translated to English.
Back to original languageAbout Melissa
Trilingual Project & Content Manager specialized in acquisition and performance, I support brands in creating content and campaigns that generate visibility, engagement, and conversion.
Since 2018, I have worked in agencies, for clients, and as a freelancer, with comprehensive expertise in social media, influencer marketing, and content strategy.
Today, I focus on:
• Growth-oriented content strategy (acquisition & conversion)
• Social & UGC copywriting (high-performing formats, impactful messages)
• Setting up and managing influencer campaigns (identification, negotiation, piloting)
• Developing strategic partnerships to increase visibility
• Project management and coordination of creative teams
• Performance analysis and continuous optimization
Notably, I have contributed to:
→ +25% engagement on digital campaigns
→ Simultaneous management of +20 influencer campaigns
→ Deployment of local acquisition strategies via social media & partnerships
My approach: data + creativity.
I don't just produce content; I build high-performing systems.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Lenovo FranceProject & Content ManagerTECHAugust 2023 - December 2025 (2 years and 4 months)Paris, FranceManaged digital marketing activities for Lenovo, in line with the brand's overall strategy.Supervised a team of designers and copywriters.Adapted international content (online and print) for the French market, ensuring clarity and brand image consistency.Organized deliverables and schedules between internal teams and external partners.
- CooltraGrowth & Communication Manager FranceTRANSPORTATIONMarch 2022 - April 2024 (2 years and 1 month)Paris, FranceEstablished and managed local marketing partnerships to broaden market reach and enhance credibility.Led influencer and social media marketing campaigns, increasing brand visibility by 7%.Developed and executed multi-channel marketing campaigns, fostering audience growth and engagement.
- australie GADDigital Project ManagerDIGITAL AND ITJuly 2021 - December 2021 (6 months)Paris, FranceClients: Délifrance, Club Med, Etat Pur• Defined and deployed social media strategies focused on visibility, engagement, and acquisition• Managed operational aspects of social media activations: editorial calendars, content production, stakeholder coordination• Optimized performance through KPI tracking (engagement, reach, conversion) and continuous adjustments• Managed and animated communities with a focus on brand image and quality interaction• Redesigned landing pages: scoped requirements, managed projects (UX, creation, copywriting), coordinated teams, and tracked deliverables
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Education
- Level 2, Digital Marketing Project ManagerDoranco Ecole Supérieure des Technologies Créatives et Organisme de Formation2020Niveau 2, Chef de projet marketing digital
- Professional Bachelor's Degree in International TourismUniversité de Cergy-Pontoise2013Licence professionnelle tourisme international