About Melissa
English
Native or bilingual
French
Native or bilingual
Experience
- AX groupMarketing ExecutiveE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Hendaye, FranceE-commerce & Growth Marketing Strategy
- Digital advertising (Meta Ads, Google Ads, ROI-focused campaigns)
- Acquisition & lead generation
- Conversion optimization (sales funnels, messaging, offers)
- Social media (strategy, engagement, automation)
- Content creation (posts, articles, marketing content)
- Marketing automation & AI agents (customer service, prospecting, social media)
- Customer relations & satisfaction
- Graphic design & visual branding (ad visuals, social media content)
- Performance analysis & business metrics (time saved, costs reduced, sales increased)
- BluerockMarketing ExecutivePRESS AND MEDIAJuly 2020 - December 2025 (5 years and 5 months)Hendaye, France
- Operational marketing management
- Online advertising & campaign scaling (Meta, Google)
- Social media & community management
- Content strategy (posts, articles, editorial calendars)
- Copywriting & sales messaging
- Marketing graphic design (ad visuals, social media, landing pages)
- Automation & AI tools
- Customer journey optimization
- Performance tracking & continuous optimization
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Education
- Marketing & CommunicationEFREI Bordeaux2018Bachelor Marketing Digital & Communication, axé sur le data marketing et les projets concrets.