Freelancer profile translated to English.
Back to original languageAbout Mélissa
Areas:
Marketing and communication - French & international markets
Specialties: digital 360 French & international market (e-crm, social media, e-business/ e-commerce/ e-retail, e-pr) & PR & Editorial
- Expertise:
- Digital Transformation & Digital 360°: E-Commerce, E-CRM, E-Retail/E-Trade, E-PR, E-Learning, editorial, social media, branding/personal brand (LinkedIn expertise)
- Retail: Digital in store / Mystery shopper visits / Training (art of selling, customer experience, merchandising/product placement)
- Axes:
Audit - Consulting - Strategy - Development - Operational - Training
Sectors:
Beauty, lifestyle, luxury & fashion (haute couture, ready-to-wear/fashion/accessories, jewelry, watchmaking, perfumes, makeup, skincare, hospitality, gastronomy, wines & spirits, art de vivre)
CONTACT:
For any project requests/quotes: or private messages on Linkedin.
In parallel to my various positions, I have been editor-in-chief of the Guide de l'Avenue Montaigne for 8 years. I have the opportunity to be in contact with internationally renowned brands and press offices. This experience allows me to have in-depth expertise in the following departments: haute couture, ready-to-wear/fashion/accessories, jewelry, watchmaking, perfumes, makeup, skincare, table art/art de vivre, travel/hospitality, gastronomy, wines & spirits.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 40km), Marseille (up to 10km), Aix-en-Provence (up to 10km)
Experience
- MAISON CHANELConsultantMarch 2026 - Today (5 months)Strategic and performance structuring:• Translate business objectives into actionable e-Commerce challenges.• Define and prioritize KPIs by objective and by lever. Transverse and PMO management:• Structure high-stakes e-Commerce projects.• Secure inter-team dependencies (marketing, CRM, publishing, Artistic Direction, Regions).• Arbitrate conflicts of priorities and resources & Improve processes and operating methods Analysis & performance reading:• Analyze results and identify weak signals & Propose adjustments and recommendations. Management & Communication:• Develop strategic posture and arbitration capacity.• Participate in the structuring and presentation of various deliverables for management.
- MAISON DRIES VAN NOTENDigital Projects Manager & Product OwnerSeptember 2025 - Today (11 months)Develop, prioritize, and maintain the backlog of features, improvements, and bug fixes:• Coordinate internal and external stakeholders involved in technical areas (UX/UI and development).• A/B tests: create them, track them, and monitor their roadmap in relation to internal, product, and business teams.• Define sprints with the agency and manage their execution, manage the backlog, and ensure the project delivery date.• Participate in testing and validation phases of developed features, ensuring the quality of deliverables.• Conduct competitive monitoring and perform competitive analyses to develop an optimal application.• Maintain up-to-date documentation (Confluence) of requirements, specifications, and component evolutions (TMA/TME).
- MAISON DINHE-commerce Consultant / Product Owner - Transition ManagementFebruary 2025 - July 2025 (5 months)• - Management/animation of the e-commerce site (Magento 2) and daily performance monitoring by market• - Collaborate with Marketing/Retail teams across all markets to analyze customer satisfaction -Lead the site redesign, monitor maintenance and evolutions (BUILD) with various external partners (TMA/ TME redesign type): Write user stories, prioritize the backlog, track developments (ticket progress and deliveries) and perform acceptance testing• - Performance analysis (GA4) and implementation of regular reporting (weekly and monthly).• - SEO agency support• - Monitoring of site regulatory compliance• - Budget management
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Education
- MBA Luxury brand marketing & managementMBA ESG / PSB Paris School Of Business2017