Freelancer profile translated to English.
Back to original languageAbout Melissa
Digital communication consultant, I help companies and brands develop their online visibility and activity.
Specializing in digital strategy, social media management, and content creation, I offer comprehensive support ranging from strategic thinking to operational implementation: social networks, online advertising (Meta Ads, Google Ads), content creation (photo & video), and website design.
Thanks to my agency experience, I master project management and the coordination of various communication levers to ensure concrete and measurable results.
My goal: to create a coherent, impactful digital presence tailored to each client.
French
Native or bilingual
Can work on-site
Saint-Denis (up to 50km)
Experience
- agence htcProject Manager & Social Media ManagerDIGITAL AND ITSeptember 2024 - Today (1 year and 11 months)Saint-Denis, Réunion- Client relations: Availability and listening, advice, brief taking, follow-ups, proactive proposals.- Communication strategy: Development in collaboration with the consulting and creative team.- Quote and invoicing management: Issuance in accordance with the price list, invoice tracking.- Advertising campaigns: Design in partnership with the creative team.- Planning and budgets: Establishment, formalization, and adherence to advertiser schedules and budgets.- Creative briefs: Writing, gathering, and summarizing client constraints and data.- Production monitoring: Creation, execution, and production of materials, adherence to technical specifications.- Strategic consistency: Ensuring the consistency of tools with advertiser strategy and identity.- Team coordination: Mobilizing and coordinating internal and external creative and production teams.- Collaboration with service providers: Sourcing, quote requests, negotiation, production monitoring, quality control.- Process optimization: Improving collaboration processes between stakeholders.- Communication report: Writing a communication action report.- Account management- Editorial planning and content creation monitoring- Writing and publishing- Social media buying (setup, optimization, and reporting)
- CoSpiritTraffic ManagerPRESS AND MEDIASeptember 2023 - April 2024 (7 months)Lyon, France- SEA and SMA expertise- Design and implementation of Ads campaigns (Google Ads, Meta, Twitter, Linkedin, TikTok, Pinterest,...)- Media Strategy- Campaign management and monitoring- KPI tracking, budget monitoring- Data and tracking of impressions and site visits from ads
- SupernatifsCommunity ManagerAugust 2022 - September 2023 (1 year and 1 month)- Engaging brand communities on social networks;- Managing and deploying brand editorial calendars;- Contributing to the design and production of content in all forms (text, visual, video, audio, events) with the creative studio;- Recording brand podcasts in the studio;- Participating in the agency's development, its image, and its reach with Le Super Daily, the daily podcast that analyzes social media news.
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Education
- M2 - Master Data management and Consumer SociologySup de Pub2023Analyses comportementales et sociologiques du consommateur. Stratégie data driven Customer experience et CRM Analyse des data et performance Stratégie d'activation et relationnelle
- M1 - Master's degree in Digital Marketing and Social MediaSup de Pub2022Définir la stratégie digitale d’une marque Organiser la mise en œuvre opérationnelle du projet digital Déployer le projet digital de la marque Piloter et manager la performance au service de la réalisation du projet Piloter la stratégie social media acquisition/optimisation