Freelancer profile translated to English.

Description

👋 Holà, I'm Mélissa.

Content Designer, author with Eyrolles editions, I've been an entrepreneur and have been supporting organizations since 2014.

I am co-founder of Klap.io (a consulting and certification training agency in Design Thinking), captain-drive.com (an online media specialized in cars) and lespionnieres.org (a media specialized in female entrepreneurship and education).

🚀 EXPERTISE

• Content creation (blog posts, infographics, videos, op-eds, expert articles)

• Content Marketing (B2B inbound lead generation through content)

• Content Strategy (editorial strategy and editorial planning)

• Content Design (audience research, data/analytics, interviews, ideation, prototyping, testing)

• Design Thinking (author, coach, framing/facilitation of DT workshops)

• User Research (observation, interviews, surveys, personas, user journeys)

• Ideation Process (collaborative idea generation workshops, tools and techniques)

• Rapid Prototyping (MVP, landing pages, communication materials, etc.)

• Test & Learn (user testing, Hotjar)

• Copywriting (sales page design and writing)

• Entrepreneurship (co-founder of several online media and projects)

• SEO (audits, SEO strategy, proficiency in tools like Ahrefs, Dobrief, Jasper)

👔 CLIENTS

• GRTgaz, Nextdoor (Bouygues Immobilier), BNP Paribas Real Estate, Groupe Up, Malakoff Médéric, SFIL, AXA, CNP Assurances, EDF, MGEN, Paris&Co, Le Labo de l'édition, KPMG, Nod-A, LeHack40, Kollori.com, Particeep, BAM.tech

🤝 COLLABORATIONS

• L'Optimisme

• Malt

📚 MY PUBLICATIONS WITH EYROLLES EDITIONS 📚

• "Passez au Design Thinking" (Switch to Design Thinking), a reference book in France on practical Design Thinking

• "Carnet de Facilitation" (Facilitation Notebook), a companion for facilitators

What truly drives me is imagining product or service concepts, understanding the people who will use them, and MOST IMPORTANTLY creating the content that will engage them.

Languages

Spanish
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Klap.io
Program Manager & Content Designer - Creation of 100% remote training
EDUCATION AND E-LEARNING
November 2019 - March 2020 (4 months)
Creation of the program for one of the first certified online training courses (RS) on Design Thinking in France "Passez au Design Thinking" for Klap.io
+1000 students in 2 years

⭐️ User research, interviews, and user surveys

⭐️ Design of the 8-week, 100% remote training program

⭐️ Design of the training offer in MVP mode

⭐️ Sales page creation (Copywriting)

⭐️ Definition of the acquisition strategy

⭐️ Writing of scenarios, scripts, and production of educational and engaging videos. See example: https://campus.klap.io/courses/formation/lectures/11681554
Copywriting MVP Education scenario User Research Training Training Content Marketing Entrepreneurship
GROUPE EYROLLES SA
Author
PUBLISHING
July 2018 - Today (7 years and 11 months)
Paris, France
Writing to theorize and share knowledge through non-fiction books.

⭐️ Co-author of the book "Passez au Design Thinking" (Switch to Design Thinking), a reference book on the Design Thinking approach, published by Eyrolles.

⭐️ Co-author of the book "Carnet de Facilitation" (Facilitation Notebook), a reference book on collective intelligence and facilitation, published by Eyrolles.
book author Education writing Writing structuring Popularization expertise
GRTgaz
On Malt
Framing a Design Thinking workshop to rethink the positioning of a department within the IT division
September 2017 - October 2017 (1 month)
Design Thinking