Freelancer profile translated to English.

Description

Hello 🙂

Passionate about entrepreneurship and startups, I love taking on challenges to the fullest and especially doing it with a smile!

For the past 7 years that I have been in the world of Startups, I have had various experiences as an entrepreneur, as a freelancer and as an employee. They have always brought me wonderful learning experiences that I hope to share with you.

Human feeling is always the most important thing to validate, so I recommend you send me a message so we can have a first contact 😉

To help you, here are my favorite subjects:

Sectors: Media, Mobile, Education, Women's Health;
Key skills: Product Management, SEO editorial & programmatic, Mobile App.

I am able to execute a V1 of programmatic SEO strategy in 5 days. The deliverables given:

Complete and cleaned database on a country;
Clear programmatic structure in 3 levels, scalable;
Detailed and varied Figma file for technical integration;
Details of the overall strategy, conversion goals and action plan at the end of the mission.

Some of my greatest achievements:

Management of complete redesign (UX Research, Wireframing, SEO Reco, Team Organization) of 3 media outlets (several million page views);
Creation and implementation of programmatic and editorial SEO strategy for several health sites with follow-up over several months (monthly flat rate operation), with obvious results in terms of growth in visits and conversions;
Creation of an international app database, with the addition of +15K establishments and all their details: we had the richest database of bars available on the market. The goal? Feed our users and boost SEO (+200K visits per month thanks to programmatic).

Looking forward to helping your team grow,

Have a nice day,

Melisande

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 10km), Paris (up to 10km), Metz (up to 10km)

Fizimed
Freelance Programmatic SEO
February 2025 - Today (1 year and 4 months)
Strasbourg, France
- Development of a programmatic strategy dedicated to women's health
- German and French market
Programmatic SEO SEO SEO Audit Conversion Rate Optimization
Saabre - Automobile Propre
Product Manager Media
PRESS AND MEDIA
July 2023 - November 2024 (1 year and 4 months)
Strasbourg, France
Complete management of the transition to a new Stack of our 3 media: Automobile Propre, Cleanrider and Révolution Énergétique (several million visits).

Key skills:
- UX Research, interviews and user surveys;
- Wireframing and work on Design mockups (Figma);
- Creation of processes to manage the many templates of our sites between the different teams (Dev, Product, Design, Management...);
- Integrations and recommendations of SEO elements;
- Development of new lines of Business (leads for partners);
- Monitoring of metrics and iterations.
Product development Media Search Engine Optimization (SEO) SEO Strategy Process Optimization User Research User Experience Design Team Management
Sexologue France
SEO Manager
MEDICAL
November 2023 - May 2024 (6 months)
Management of the entire SEO strategy (technical, programmatic, backlink) to position the directory of sexologists on many local queries.

Implementation of a long-term programmatic strategy and support in the form of a monthly package with writing articles, buying backlinks and overall strategy.
SEO Audit SEO Strategy SEO Netlinking SEO

Check out Melisande's experience

Farid

Tech4Gaia

Reviewed on 9/28/2021

Dynamic, efficient, pragmatic and a good mastery of her subject. Consideration of our needs and rapid implementation. No time to waste. And that's all the better. Mélisande gets straight to the point, it's pleasant and necessary. Thank you for the work provided, the implementation of part of our communication strategy and for the support of Romane who must implement all your valuable advice. Farid Tech4Gaia

Leila

Schooltopia

Reviewed on 5/12/2021

Mélisande is very professional, she was able to advise and guide me in my project. She is pleasant, sincere and patient. I was able to understand my mistakes and I am moving forward serenely. She was able to demonstrate her skills in UX, lead generation, production stages of an MVP effectively. I recommend her.

Show all 3 reviews