Méline Nussbaum

Key player in the French launch of a Marketplace.

Launch & Marketplace Structuring: Contributed to market establishment in France (creation of the local entity, process definition, adaptation to European standards).

Business Development & Onboarding: Recruited and integrated French sellers, onboarding an average of 5 new sellers per month, including major e-commerce players like Fackelmann.

Managed the complete onboarding cycle (KYC, shop creation, catalog upload).

Portfolio Acquisition & Management: Targeted prospecting of key French market players to build a qualitative and scalable seller base. Seller Support & Retention: Trained and monitored partners to optimize their performance, autonomy, and ensure long-term collaboration.

Catalog & SEO Optimization: Created and improved product sheets (content, visuals, HTML, keywords) to maximize visibility and conversion rates.

Performance & Revenue Growth Management: Monitored sales, analyzed performance, and implemented concrete actions to accelerate platform growth.

Marketing & Traffic Acquisition: Contributed to activating SEA levers and SEO optimization to generate qualified traffic and boost sales.

KPI & Service Quality Monitoring: Checked key indicators (listing quality, delivery times, customer satisfaction) to ensure an optimal user experience.

Business Development & Onboarding: Integrated over 60 sellers in 6 months (40 in 3 months), representing over 50% of the Marketplace's GMV.

Onboarded high-profile brands such as Amtra, AgroBiothers, DogChef, and Zoodirect.

Prospecting & Portfolio Management: Created and managed a portfolio of 300+ prospects to structure the acquisition strategy and identify high-potential sellers.

Managed the complete seller cycle, from prospecting to shop launch.

Support & Retention: Enhanced partner skills through regular follow-up, fostering their autonomy, operational quality, and sustainable growth.

Performance Optimization: Monitored and managed a seller portfolio, resolved issues, provided strategic recommendations, and participated in key commercial operations.

Marketing & Growth Consulting: Advised on campaign creation, activated SEA/offline levers, and negotiated deals during peak promotional periods.

Project Management: Directly contributed to the French Marketplace launch and the continuous improvement of internal processes and tools.

Logistics & Customer Satisfaction Monitoring: Checked key KPIs (delivery times, punctuality, order fulfillment) to ensure service quality.

Referencing Improvement: Integrated HTML content to enhance SEO and optimize product sheet indexing.

Compliance & Administrative Management: Assisted sellers with KYC procedures to ensure legal and financial compliance.

Responsible for business and advertising development in the Telephony category, one of the most competitive and demanding on the marketplace, with a portfolio of 58 sellers generating over €60 million in revenue.

Commercialized the entire Cdiscount Advertising offering: Search campaigns, Live Shopping, Trade Marketing, etc.

Developed strong and strategic business relationships, leading to a 1% increase in advertising investment rate in 6 months.

Provided personalized support to sellers: targeted recommendations, performance optimization, rigorous campaign monitoring.

Proactively managed the Telephony portfolio, with constant efforts to retain clients in a highly competitive environment.

Positioned as a trusted partner, even in a complex segment with high business expectations.