About Méline
French
Native or bilingual
English
Fluent
Experience
- InflueeUGC CreatorFebruary 2022 - Today (4 years and 4 months)UGC content creation for e-commerce brands:• Brief and deadline compliance• Creativity: Developing new ideas• Eloquence: Convincing and captivating internet users• Audiovisual knowledge: scriptwriting, directing, framing, editing, etc.
- Laboratoire de Combe d'AseDigital Communication ManagerSeptember 2024 - July 2025 (10 months)69130 Écully, FranceI integrated video content into LCA's strategy by handling video shooting, editing, and publishing.🌱 Social Media· Social media management: Instagram, Facebook, YouTube, and LinkedIn· Creation and publication of editorial content· Engaging and animating the online community· Management of partnerships and influencer campaigns🌱 Digital Marketing· Creation of email campaigns· Creation of Social Media Advertising (SMA) campaigns🌱 Websites· Assistance in the development of the laboratory's websites· Responsible for implementing promotional offers
- Laboratoire de Combe d'AseDigital Communication and Marketing AssistantSeptember 2023 - August 2024 (11 months)69130 Écully, FranceDuring my work-study program, I integrated video content into LCA's strategy by handling video shooting, editing, and publishing.⚗️ Social Media· Creation of editorial content· Social media management: Instagram, Facebook, LinkedIn· Development of an editorial calendar· Competitive monitoring⚗️ Communication and Graphics· Creation of commercial offers, brochures & flyers· Adaptation of visuals in accordance with the graphic charter of Laboratoire de Combe d'Ase· Creation of email campaigns⚗️ Websites· Assistance in the development of the laboratory's websites (banners, product sheets, and strategies)· Responsible for promotional offers· Creation and management of advertising campaigns
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Education
- Master 2 - Digital Marketing & E-CommerceSup de Pub2024• Définir la stratégie digitale d’une marque • Organiser la mise en oeuvre opérationnelle du projet digital • Déployer le projet digital de la marque • Piloter et manager la performance au service de la réalisation du projet • Piloter la stratégie e-commerce
- Master 1 - Digital Marketing & E-CommerceSup de Pub2023• Comprendre les enjeux d'une stratégie d’acquisition Stratégie digitale et e commerce, SEO/SEA, SMO, mesure et analyse de la performance • Piloter la conception et l'animation d'un site e-commerce Ux writting, tunnel de conversion, expérience client et CRM • Maîtriser tout l'univers digital Data marketing, marketing mobile et e-commerce, growth hacking, inbound/outbound marketing