Freelancer profile translated to English.

Description

Digital Marketing Consultant | E-commerce & Newsletters

With 5 years of experience in digital marketing, I support you on your projects related to e-commerce site management and newsletter creation and optimization.

I have worked in various demanding sectors: fashion, ready-to-wear, footwear, cosmetics, perfume, medical association, non-profit foundation.

I manage daily tasks at the intersection of operational and strategic, with a strong focus on coordination, content quality, and performance.

Expertise:

- E-commerce: e-commerce site redesigns, content management, collection updates, e-merchandising, UX optimization

- Newsletters & CRM: editorial planning, template creation, segmentation, automation, KPI analysis

- Digital Content: creation of visuals for newsletters, banners, special activations

- Project Management: coordination of redesigns, technical improvements, and internal tool development

Languages

French
Native or bilingual
English
Fluent
Armenian
Native or bilingual
German
Basic
Spanish
Basic
Russian
Conversational

Workplace preferences

Remote only

Primarily works remotely

SEBAGO FRANCE & SUPERGA FRANCE
Digital Marketing & E-Commerce Manager
November 2024 - Today (1 year and 7 months)
Responsible for the overall management of the digital and e-commerce strategy for the Sebago and Superga brands in the French market.

Key responsibilities:

E-commerce site management: coordination of updates, UX optimizations, e-merchandising, and integration of new collections.

CRM & Newsletter: planning and execution of campaigns, customer segmentation, automation, and performance analysis.

Paid Media (Meta, Google Ads): planning, budget allocation, monitoring, and campaign optimization in collaboration with agencies.

Coordination of external agencies: management of SEA, SEO, and IT providers to ensure strategic coherence and operational efficiency.

Performance monitoring: weekly/monthly reporting, KPI analysis (traffic, conversion rate, ROAS, average order value), and strategic recommendations.

Digital projects: development of new tools, redesigns, or technical evolutions to improve performance, user experience, and internal processes.

Visual creation & digital content: design of visuals for websites, newsletters, digital campaigns, collaborations, and activations, in line with brand identity.

Collaborations & digital operations with marketplaces: project management related to French marketplaces (VeePee, La Redoute), coordination of visibility campaigns, commercial offers, key events, and specific content.
Freelance
CRM & Webmarketing Consultant
January 2023 - August 2024 (1 year and 7 months)
• Development of tailor-made digital marketing strategies for clients from various sectors, including online advertising campaign management and performance monitoring.
• Implementation and optimization of CRM solutions to improve customer relationship management and increase retention and engagement.
• Creation and management of digital content (websites, social media, newsletters).
MAISON CRIVELLI
Web & Digital Project Coordinator
May 2022 - October 2022 (5 months)
Paris, France
• Management of the CRM plan, creation and scheduling of newsletters, maintenance of the CRM database in France and internationally.
• E-commerce site management with integration of best SEO & SEA practices.
• Definition and development of social media strategy, 360 digital communication, Meta Ads.