Freelancer profile translated to English.

Description

I am a digital marketing and communication consultant with over 13 years of experience.

Specializing in digital acquisition.

I have worked for companies such as: Yara France, Laboratoires Easy Bio, Laboratoires Diet World, Le Laboratoire NatExplore, TechniSens and Krone Beauty.

I have developed strategies to boost growth.

My clients describe me as a professional, responsive and attentive to KPIs, with great listening skills and attention to detail.

I enjoy undertaking new projects and building new strategies to boost your growth.

Here are my deliverables:

- Cross-channel acquisition strategy (media plan, levers, budgets...)

- Acquisition audit (AdWords, Analytics, Facebook Ads, Instagram Ads, LinkedIn Ads…)

- SEA (Paid Search: Google AdWords, Facebook, Instagram, Twitter, and LinkedIn. I handle restructuring or creating acquisition campaigns)

- Growth Hacking

- Outbound Marketing: Social media management, Facebook, LinkedIn, AdWords ads, Newsletter

- Inbound Marketing: Landing Page creation, Marketing Automation

- Reporting construction

Why work with me?

- I can meet French and international needs

- A very ROI-focused vision

- Versatile knowledge of web tools

- I am optimistic and always work with good humor

Do not hesitate to contact me

See you soon :)

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Mél Communication
Digital Marketing Consultant - Specializing in Social Media Management
RETAIL (SMALL BUSINESS)
November 2024 - Today (1 year and 9 months)
Éragny, France
Clients: Laboratoire NatExplore - Laboratoires Easy Bio - Laboratoires Diet World - TechniSens Krône Beauty - Yara France

• Social media management and content creation
• Social media strategy: market research, competitor analysis, and audience analysis
• Definition of editorial calendars in line with the digital strategy
• In charge of partnerships with content creators
• Implementation of advertising campaigns on social networks
• E-commerce site management
• Event organization
Social Media Advertising Digital Communication Content Marketing SEO
Yara France
Marketing Communication Coordinator & Digital Marketing Specialist
AGRICULTURE
March 2023 - March 2025 (2 years)
Paris, France
Application of the national marketing and communication action plan
Creation of a Dashboard for tracking graphic creations: over 400 projects tracked
Media plan: responsible for relations with national agricultural media to ensure brand and product visibility by booking advertising space, media budget: between €90K-€150K/year
Advertising: measuring the impact and effectiveness of deployed campaigns, 85 campaigns in 2024
Responsible for ensuring the group's visibility at trade shows and client events
Collaboration with sales teams to align communication campaigns with objectives
Digital: responsible for the Yara.fr website, ensuring website maintenance
Optimization of Optimizely CMS performance and implementation of new features
Event Management Communication Strategy Web Marketing Strategy Media Planning Advertising
Groupe Olaqin
Communications Officer
July 2022 - December 2022 (6 months)
Implementation of the communication plan in compliance with the group's strategy
Organization of internal and external events
Definition of the strategy and action plan with the press to improve visibility
Responsible for the Olaqin graphic charter across all media
Production of internal and external communication materials
Strategic Monitoring: environmental study and diagnosis to ensure qualitative feedback
Project Management Digital Communication Event Management Communication Press Relations