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Melina ZoellnerMZ

Melina Zoellner

Brand Identity, Social Media, Branding

€700/day
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melina

Branding for impactful people and brands.

I help you to recognize and clearly articulate your brand identity, so you no longer search externally but communicate from your own substance.

The central question for me is: Who are you or your brand really?
Because that's where a brand is created that is not interchangeable.

With experience in marketing, campaigns, content, and project management, I combine strategic thinking with real identity work. I don't work with pre-made concepts, but with you as the starting point.

Through targeted questions, creative methods, and structured processes, we make your values, strengths, and personality tangible and translate them into clear themes, messages, and a coherent content strategy.

I support you in better understanding your brand, making goal-oriented decisions, and becoming visible in a way that truly feels like you.

For a brand that doesn't just function, but is authentic.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • SaaS
    Content Manager & Marketing Assistant
    February 2023 - September 2025 (2 years and 7 months)
    Email marketing
    Website maintenance
    Social media management (consulting, content creation, KPI analysis, re-optimization...)
    Campaigns
    Brand identity & branding workshops planned, moderated, conducted
    Social Media Marketing Social Media Content Social Media Social Media Consulting Email Marketing
  • Agentur
    Content Manager
    DIGITAL AND IT
    May 2021 - January 2023 (1 year and 8 months)
    Branding workshops
    Social media management
    Website maintenance
    Project management
    Content creation
    Campaign planning, implementation, and evaluation
    Conception
    Strategy
    Conception Branding Social Media Marketing Website Copywriting Website Optimization

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Education

  • Bachelor of Arts Cultural Studies & English/American Studies
    University
    2019

Certifications

  • Everyday Helper
    -
    2026
  • Social Media Manager
    Wildner AG Academy
    2024
    Target Group Analysis Social Media Content Marketing Social Media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut Target Group Strategy Target Group Definition

Skill set

Categories