Freelancer profile translated to English.

Description

Hello and welcome to my profile!

Freelance press officer and communication consultant, I assist premium brands and establishments (luxury, beauty, hospitality, gastronomy, lifestyle) in developing their visibility in the French media landscape.

Educated at Sciences Po Paris (Master's in Marketing New Luxury & Lifestyle), I have acquired solid experience in luxury marketing and communication through various collaborations, notably at Chanel, LVMH Fragrance Brands, and Ogilvy Paris.

Rigorous, organized, and passionate about words, I provide both operational support and strategic guidance, with a structured, human, and transparent approach.

I help brands and establishments manage press relations from A to Z:

-> PR strategy, angles, key messages

-> Drafting press releases and press kits

-> Distribution, follow-up, and journalist relations management

-> Organizing interviews, PR events, and monitoring coverage

I also incorporate influence marketing when needed to find the best profiles to collaborate with or invite to events.

Available and responsive, I adapt to your needs, whether for a one-off mission (launch, opening, news) or ongoing support over several months.

Feel free to write to me to discuss your project ✨

Mélina

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 30km)

Machefert Group
Press Officer
HOSPITALITY
June 2025 - Today (1 year and 2 months)
Paris, France
Outsourced press officer for 2 PR campaigns

Launch of an establishment:
- 340 journalists contacted
- 13 press mentions obtained (Paris Zigzag, Paris Select, BarMag, Paris Capitale, Yonder, Paris Insider Food, Le Bonbon...)
- +2 million readers

Highlighting establishments for New Year's Eve:
- 2-week campaign
- 253 journalists contacted
- 43 press mentions obtained (Fresh Mag, Sortir à Paris, Le Parisien, Grazia, Le Bonbon...)
- +28 million readers
Press Release Writing PR Strategy Journalist Follow-up
AKILI Partners
Tourism & Lifestyle PR Consultant
July 2025 - Today (1 year and 1 month)
Paris, France
- Definition of PR action plans
- Creation of the agency's media database
- Multi-client press relations management (tourism, gastronomy)
- Writing and distribution of press releases, press kits, pitches...
- Organization of interviews and press trips
- Monitoring of press coverage and reports
Press Relations Press Kit Copywriting PR Strategy
Sarah Gerlicher Communications
Press Officer
September 2025 - January 2026 (4 months)
Paris, France
- Support for managing the agency's 8 clients (hospitality, tourism, jewelry, gastronomy...)
- Creation of personalized media lists
- Writing and distribution of press releases
- Journalist follow-up and obtaining interviews and press mentions
- Management of PR & Influencer events (venue visits, invitations...)
- Influencer coordination (stays, dinners...)
- Product seeding coordination
- Monitoring of press coverage and reports
Press Release Writing Journalist Follow-up Influencer Marketing