MPFreelancer profile translated to English.
Back to original languageAbout Melina
By demonstrating determination, curiosity, and agility, my work-study missions quickly evolved. I went from an assistant position to a project manager role in my area of expertise, Social Ads.
Notably, I was able to implement a new Social Ads strategy that generated a +20% traffic growth while controlling the campaign's ROAS.
I am ready to take on new ambitious challenges and contribute to your company.
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- E.Leclerc - entité digitaleSocial Ads & Influence Project ManagerE-COMMERCESeptember 2024 - August 2025 (11 months)Ivry-sur-Seine, FranceDefine Social Ads strategies in correlation with business objectives. Analyze performance and optimize campaigns. Implement Looker Studio dashboards to analyze daily performance and optimize them. Manage external agencies in the implementation of the influence strategy. Manage influence campaigns.
- E.Leclerc - entité digitaleSocial Ads Project Manager - Work-StudyE-COMMERCESeptember 2022 - August 2024 (1 year and 11 months)Ivry-sur-Seine, FranceLaunch campaigns (Facebook, Tiktok, Snapchat, Pinterest) according to the allocated budget. Analyze performance and optimize campaigns. Create video content for our Tiktok and Snapchat campaigns.
- Alternance E.Leclerc - entité digitaleBeauty and Parapharmacy Category ManagerHEALTH AND WELLNESSSeptember 2021 - August 2022 (11 months)Ivry-sur-Seine, FranceAnalyze the overall performance of the e-parapharmacy. Manage the e-parapharmacy category in compliance with the commercial animation schedule. Highlight new products on the site (Caudalie, SVR, Uriage, Weleda, Bioderma). Work with UX teams to improve the customer journey.
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Education
- Master's in Social Media Strategy & InfluencePôle Léonard de Vinci - IIM - Digital School Paris2024Mastère Stratégie social média & influence
- Professional Bachelor's Degree in E-CommerceUniversité Paris-Saclay - IUT Roméro Evry2022Licence pro E-Commerce