Melina Krahl

After more than 2 years of copywriting experience in medical tourism, I returned to the "pure" tourism industry at the beginning of 2023. As Content Marketing Manager for a hotel chain, I continue to write many texts, applying my passion for copywriting. Email and newsletter marketing are again among my main areas of responsibility. Here too, I have achieved very good open and conversion rates and am constantly expanding my skills. I am heavily involved in social media content creation, manage the LinkedIn and YouTube accounts, and regularly write blog articles, including prior research. I am responsible for the conception and implementation of various 360° campaigns, which has given me a good understanding of the different channels and what is important for addressing them.

Public relations has become a new area of responsibility for me. Together with a press agency, I regularly write press releases and can already proudly look back on a radio spot written by me that was broadcast nationwide. In cooperation with the statistics portal "Statista", I also create appealing, playful infographics, so-called "Travel Fact Sheets". I write almost all my texts in German and English. I regularly continue my education and am already looking forward to my next project, where I will expand my skills in the SEO area.

After my studies, I worked for over 2 years as a full-time copywriter (later also as an Email Marketing Manager) at a marketing agency for medical tourism. My main area of responsibility was newsletter marketing and the creation and maintenance of various email funnels for hair treatments and an online shop. I handled all steps from conception to analysis and optimization, significantly increasing the success of the emails. I achieved very good open and conversion rates and gained a lot of experience about what works well and what doesn't.

I applied these insights to other marketing channels as well. I regularly wrote Google and Facebook Ads, landing pages, and texts/product descriptions for an online shop (cosmetics). I was heavily involved in the creation of print products, including advertising flyers and brochures, as well as informative guides and leaflets for patients. For the production of YouTube videos, I wrote video scripts, both for informational videos and interviews/testimonials.

My dual study program took place at the Hochschule für Wirtschaft und Recht Berlin in a 3-month alternating schedule, during which I worked for the Seenland Oder-Spree tourist region the entire time. Here, my passion for writing and content creation in the tourism and marketing sector developed. During my studies, sustainable tourism became increasingly important to me, which is why I wrote my bachelor's thesis on the topic of "Slow Travel" and independently developed a sustainable travel product for the region, including all related marketing activities. My bachelor's thesis was graded 1.0, and I completed my studies with a grade of 2.0.

For the region, I designed various print products such as brochures, catalogs, and maps on different leisure and tourism topics. I also managed the Instagram account, being responsible for content planning and implementation. The largest project during my studies was the restructuring of the website, where I developed both the content and the structure of the site. Furthermore, I wrote the weekly newsletter for the region.