Freelancer profile translated to English.
Back to original languageAbout Mélina
Nice to meet you, I'm Mélina! 👋
Editorial Marketing, SEO & Digital Communication Consultant – working with Marine Renault
I help companies build a strong image and achieve their goals through well-thought-out, useful, and effective content.
Whether it's for a website, a LinkedIn post, a product sheet, or an SEO audit, I create content that speaks to your target audience and serves your strategy.
🎯 My core business:
Content Strategy & Editorial SEO
Web writing (showcase sites, blogs, product sheets, service pages)
SEO audit and concrete recommendations
Social media: LinkedIn & Instagram post writing, editorial strategy, planning coordination
💼 I work in particular with Agence 56, specializing in digital for technical sectors (construction, engineering, training, catering, etc.).
There, I manage web content creation: SEO redesigns, blogging, website creation, social media management, etc.
👯♀️ The strength of the duo
On several projects, I collaborate with Marine Renault, social media manager & graphic designer. Together, we form a responsive, versatile, and autonomous duo, capable of managing your content from A to Z, while respecting deadlines, budget, and business objectives.
📌 Are you looking for:
An editorial SEO expert
A web writer who understands your clients
A reliable and proactive content consultant
Or a pair of freelancers who are as friendly as they are effective (two for a fair price)
📩 Write to me: I will offer you concrete solutions, adapted to your reality (no unnecessary jargon, I promise).
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AGENCE 56Editorial & Communication Manager – LES SOUTERREINESCIVIL ENGINEERINGApril 2025 - Today (1 year and 2 months)Les SouterReines is more than an association: it's a movement that gives voice (and visibility) to women in the construction industry. Alongside them, I am building communication worthy of their commitment, which particularly touches me as a woman.💬 Social Media & Editorial StrategyDevelopment of the editorial strategy on LinkedIn: inclusive, human, and impactful tone of voiceContent creation: posts, interviews, field testimonials, highlighting initiativesManagement of the editorial calendar and publication management📄 Communication MaterialsDesign of brochures, presentations, and sales documents for partners, sponsors, and companiesHarmonization of tone, layout, and key messages🤝 Participation in Associative LifeActive involvement in events and professional meetingsCoordination with the founding team to align communication actions with field objectives
- NOWbeCommunity Manager & SEO Consultant – NOW.beEDUCATION AND E-LEARNINGFebruary 2025 - Today (1 year and 4 months)NOW.be is a committed organization that shakes up the codes of training with playful, inclusive, and human-centered approaches. I joined their team to strengthen their digital visibility and structure their editorial communication.📲 Multi-channel Community ManagementI write all the content distributed on their social networks (LinkedIn, Instagram, Facebook), ensuring it reflects their universe: dynamic, educational, and deeply human.🧑🤝🧑 I work in tandem with Marine Renault, who handles visual creation and editorial calendar management. Together, we build coherent, impactful communications aligned with the overall strategy.🔍 SEO Audit & Strategic RecommendationsConducting a comprehensive SEO audit of the site: technical, content, structureIdentification of strategic keywords and areas for improvementWriting a structured deliverable, with concrete actions to be implemented by priority (quick wins + in-depth recommendations)🤝 Teamwork with Other ExpertsWe operate in a collaborative logic among freelancers with complementary expertise: newsletter specialist, community management, design, etc.Each action is considered within a global coherence, to serve the objectives of visibility, engagement, and conversion.
- Agence 56SEO & E-commerce Content Consultant – LE CELLIER D'ÉPPICURERESTAURANTS AND FOOD SERVICESeptember 2024 - Today (1 year and 9 months)Supporting Le Cellier d’Épicure was a delicious challenge: translating the excellence of their culinary expertise into a solid, elegant digital strategy consistent with their high-end niche universe.🍽️ Website Creation (Content & Technical)- Complete writing of website content: presentation, values, offers, UX structure designed for conversion- WordPress technical configuration: on-page SEO, structure, tags, optimized sitemap- SEO audit to guide the choice of strategic keywords according to targets (B2B / premium B2C)🛒 E-commerce Store Setup- Complete creation of a Shopify store: setup, structuring, conversion funnel- Writing of SEO-focused product descriptions & culinary storytelling- Support in discussions with the client to clarify the target persona, e-commerce challenges, and branding expectations🧠 Strategic Consulting- Definition of a clear positioning between event catering services and online sales- Recommendations for reconciling the high-end customer experience with the codes of digital purchasing
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Education
- Master in E-business Strategy and Digital TransformationEfrei-Forme des expert de la transition digitale, innovants et réactifs -Maîtrise des aspect techniques et managériaux de leur métier -Une vision complète du développement multicanal compétences : Wordpress, photoshop, UX/UI, CRM, Social media, HTML/CSS, droit du numérique, E-pub, Indesign etc.
- Professional Bachelor's Degree in E-commerce and Digital MarketingUniversity of Évry Paris Saclay2022Licence professionnelle , E-commerce et Marketing numérique