About Mélina Et
French
Native or bilingual
English
Native or bilingual
Experience
- Startup BanlieueCommunication OfficersCIVIC AND SOCIAL ORGANIZATIONSApril 2026 - June 2026 (2 months)Paris, FranceScope of the missionCommunication strategyDefinition/optimization of content pillars and clarification of storytelling.Structuring/optimization of tone and messages and alignment with 2026 objectivesEditorial organizationDevelopment of an editorial calendar and definition of content formats.Publication planning and structuring of regularity.Social MediaContent creation:Writing posts (LinkedIn and adaptation for Instagram), creating content for YouTube and republication on TikTok.Designing visuals (stories, carousels, static posts, templates, short video editing (<2min), graphic design for YouTube thumbnails))Optimizing messages and calls to actionScheduling and publishing contentNewsletterCreation of templates (graphic and content). Monthly newsletter.Highlighting actionsShowcasing programs/events/promises
- ThePureFood coCopywriting, translation & SEOSeptember 2025 - December 2025 (3 months)Copywriting for blog articles and French website pages,English to French translation & SEO strategy adapted to the new French market
- Maxime GueraouiSocial Media Prospecting CampaignARTS AND CRAFTSJanuary 2025 - April 2025 (3 months)As part of our collaboration, we implemented a Social Media prospecting campaign to identify and engage prospects in a targeted manner, while optimizing performance at each stage of the process.We designed and configured the campaign according to the objectives defined together. The actions implemented enabled us to:✅ Define and categorize targets: precise identification of key market segments and profile search on LinkedIn✅ Create personalized messages: writing and sending messages adapted to each prospect category to maximize engagement✅ Monitoring and adjustment: continuous monitoring of performance and adjustment of the strategy based on feedback receivedWe also implemented diversified message sequences to optimize the approach according to the targeted segments. This process allowed us to launch an effective prospecting campaign with promising results.To measure the campaign's impact, we conducted a detailed performance analysis:📊 KPI Tracking: reach, engagement rate, subscriber growth, and other relevant indicators📋 Monthly Report: in-depth tracking of results with recommendations to refine the strategy and improve prospecting effectiveness🔄 Continuous Optimization: adjustment of segmentation and messages based on feedback and performance achievedThanks to our strategic approach and constant performance monitoring, the prospecting campaign is well on its way to achieving optimal results and enabling significant business growth.
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Education
- Master's in E-business Strategy and Digital TransformationEfrei Paris School of Digital Technology-Forme des expert de la transition digitale, innovants et réactifs -Maîtrise des aspect techniques et managériaux de leur métier -Une vision complète du développement multicanal
- Professional Bachelor's Degree in E-commerce and Digital MarketingEvry - Efrei Paris2022Licence professionnelle en alternance qui délivre un double diplôme : La Licence pro E-commerce et Marketing Numérique, parcours Marketing et Commerce sur Internet. Le diplôme Efreitech Chargé de projet en commerce numérique.
Certifications
- PRINCE2 CertificationSkills4all2023