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Mélina BatissouMB

Mélina Batissou

Product Designer • UX Designer

€710/day
Bordeaux, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélina

Looking to improve your digital journeys, increase your conversions, or clarify your product?
I can help you as a Product Designer / UX Designer with a simple approach: understand your users, identify friction points, design clear journeys, and guide every improvement with data.

For over 10 years, I've been helping companies and product teams to:
• structure their journeys (mobile & desktop)
• clarify their interfaces and messages
• reduce complexity and streamline key steps
• align product, tech, design, and marketing
• prioritize the right features
• improve KPIs: conversion, engagement, retention, satisfaction

My added value:

Dual UX + Product expertise, combined with a data and marketing culture, allows me to work on experience, strategy, and operations.
I combine analysis, design, and management to deliver useful, simple, and effective solutions.

Types of projects I undertake:

• Optimization of purchase funnels (login, delivery, payment)
• Redesign of mobile and responsive journeys
• User studies & usability testing
• Wireframes, prototypes, mockups
• Product framing, prioritization, user stories
• Data analysis, heatmaps, feedback
• UX/UI redesign of e-commerce or showcase websites
• Product support (PO/UX) to reinforce teams

Whether you're looking to simplify an interface, reduce cart abandonment, improve conversion, clarify your product vision, or realign your teams,I help you move forward quickly and effectively.
  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 20km)

Experience

  • DogCozy
    Founder / Product Designer & PO
    TRAVEL AND TOURISM
    September 2024 - Today (1 year and 9 months)
    Bordeaux, France
    Context:

    Creation of a web app dedicated to traveling with a dog. A complete project involving market research, UX, product, and digital strategy.

    Achievements:

    • Product framing, definition of key features
    • User interviews + market analysis
    • Design of journeys (onboarding, search, booking)
    • Wireframes & interactive prototypes
    • Backlog, user stories, prioritization, testing
    • Development monitoring & QA
    • Content strategy, SEO, visual identity, social media
    UI/UX Design User Research Prototyping Web Marketing Strategy A/B Testing
  • Castel frères
    Project Manager
    WINE AND SPIRITS
    October 2019 - January 2023 (3 years and 3 months)
    33290 Blanquefort, France
    Context:

    Redesign of multi-brand non-e-commerce sites with challenges in consistency, digital visibility, and content UX performance.

    Achievements:

    • Multi-platform UX/UI redesign
    • Navigation & content harmonization
    • Marketing / tech / content coordination
    • Social media management & paid campaigns
    • Analytical reporting (traffic, engagement, visibility)
    • Online reputation & competitive intelligence
    Digital Transformation Product Management Marketing UI/UX Design Web Marketing Strategy
  • Ecoles tech
    UX / Dev / Project Manager Jury
    September 2018 - September 2024 (6 years)
    Achievements

    • UX/UI project analysis
    • Product consistency evaluation
    • Structured & pedagogical feedback
    UX Audit Skills Assessment benevolence

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Education

  • Manager in Digital Project Strategy and Development
    OpenClassRooms
    2025
  • Digital Communication Project Manager, Marketing
    CESI entreprises
    2019
    Chef de projet communication digitale, Marketing

Certifications

  • icPO
    Scrum League
    2023
  • icSM
    Scrum League
    2023

Skill set (18)

Categories