Freelancer profile translated to English.

Description

🌐 melie-chapin.fr

🎨 I design striking visual identities and websites that convert.

Art direction, branding, UI/UX design & Webflow integration: I support brands and startups that want a strong, differentiating visual universe that truly aligns with their message.

Whether it's to rethink an identity, design an interface, or develop a custom Webflow site, I work at the intersection of substance and form. Style is good. Meaning is better.

🎯 My approach? Creative, raw, demanding. No BS. Just impactful design.

🔧 Tools: Figma, Webflow, Shopify, Adobe Suite.

📍 Based in France, available remotely & responsive.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 10km)

Soan Solutions
Brand & UI UX Designer
DIGITAL AND IT
June 2022 - April 2024 (1 year and 11 months)
At Soan, a SaaS solution for online invoicing and payments, I led strategic projects combining art direction, digital design, and product management.

My key responsibilities:

🎯 Global Rebranding: complete visual identity redesign, in collaboration with marketing.
🎨 Art Direction & Content Creation: print materials, social media, consistent graphic universe.
🌐 Website Redesign: design + integration on Webflow, focusing on UX, responsiveness, and conversion.
🖥 Product UI/UX: design of intuitive interfaces for key features (quotes, payments, QR codes...).
🔁 Continuous Improvement: functional and visual updates to the platform.
🤝 Agile Collaboration: regular exchanges with developers, marketing, and customer service.
User Interface Design User Experience Design Webflow Expert Visual Identity Art Direction
Saint Gingembre
Art Director
FILM AND AV
October 2018 - October 2021 (3 years)
Bordeaux, France
At Saint Gingembre, I conceptualized and directed 360° communication campaigns, from concept to filming. A role combining creation, on-site coordination, and visual storytelling.

My key responsibilities:

🧠 Campaign Concepts: creating strong ideas for multi-format campaigns (print, digital, video).
📺 Advertising Materials: posters, banners, commercials — with a strong storytelling dimension.
✍️ Scriptwriting: for commercials, focusing on tone, impact, and rhythm.
🖼 Moodboards & Client Presentations: visual and editorial art direction to defend creative directions.
🎥 On-set Supervision: creative and logistical monitoring to ensure consistency between concept and execution.
🎭 Set Design & Staging: working on the visual atmosphere of films and campaigns.
Adobe Creative Suite Logo Design Art Direction Graphic Design Brand Guidelines