About Mélany
- A clear communication strategy tailored to your goals
- Creation of engaging visual content (posts, carousels, videos, newsletters, presentations, print & digital materials)
- A structured editorial calendar for regular and effective presence
- Optimization of your visibility (SEO, hashtags, emailing, social media)
- Creative collaboration to highlight your identity and values
- Graphic design & visual identity (logos, graphic charters, marketing materials)
- Social media management and engagement
- Digital campaigns (emailing, newsletters, webinars, online advertising)
- Event organization and communication
French
Native or bilingual
English
Conversational
Experience
- GRUU TATTOOMarketing & Communication ManagerHEALTH AND WELLNESSMarch 2025 - Today (1 year and 5 months)Montargis, FranceManagement and development of the brand image for the tattoo account @gruu.tattoo, specializing in blackwork, old school, and engraving:
- Creation and management of visual content (carousels, reels, stories, Canva visuals) adapted for social media
- Development of a complete and coherent graphic charter (visual identity, logo, modern and dark aesthetic)
- Editorial planning and organization (week-by-week publication schedule)
- Development of thematic concepts for flash series (e.g., summer, sea, dark universe)
- **Artistic collaboration with the tattoo artist on the design of drawings and flashes
**- Work on visibility and engagement (hashtag selection, post optimization, interactive stories)
- Highlighting the tattoo artist's style, work, and news through digital communication
- SOFRASERMarketing & Communication ManagerMECHANICAL ENGINEERINGOctober 2020 - Today (5 years and 10 months)Villemandeur, FranceExternal & internal communication: creation of communication materials (brochures, presentations, newsletters, videos, social media posts, etc.), website and extranet management.Digital marketing: social media engagement, email campaigns, performance tracking, and action optimization.Event management: organization and promotion of webinars, trade shows, and partner events.Sales support: development of sales support tools, marketing campaign tracking, implementation of questionnaires to better understand distributors and clients.Image & identity: modernization and revitalization of visual materials (technical diagrams, presentations, mascots, etc.) to make communication more impactful.International collaboration: regular exchanges with distributors and partners to strengthen their engagement and effectiveness.
- TAONONIWeb Digital Marketing OfficerFASHION AND COSMETICSSeptember 2019 - September 2020 (1 year)Saint-Jean-de-Braye, FranceParticipation in the development of the company's digital communication:
- Creation of visual materials (social media, newsletters, website mockups)
- Web content writing (blog articles, product descriptions, editorial HTML)
- Product upload and management via CMS (Magento, Wordpress)
- Contribution to internal and external communication
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Education
- Master in Marketing & CommunicationExcelia Group - La Rochelle - Orléans Campus2025
- Bachelor in Business ManagementISC PARIS - Orléans Campus2020