Freelancer profile translated to English.
Back to original languageAbout Mélany
Art Director & Packaging Designer specializing in food and wellness brands
Freelance Graphic Designer & Art Director for almost 4 years, with over 5 years of total experience (in-house).
+ 100 packagings created in 5 years of experience
What I offer:
Make your next product launch a real success with packaging that stands out!
72% of consumers say that product packaging influences their purchasing decision. (IPSOS)
In addition to differentiating you from your biggest competitors and attracting the attention of your prospects, innovative and well-designed packaging will build customer loyalty in the long term.
I would be delighted to assist you from A to Z on your projects, from brand strategy to the creation of templates to optimize your content.
And what's more? I'll handle printing issues and discussions with the printer for you.
My expertise?
- Market Analysis
- Creation of a cohesive and impactful visual identity
- Development of innovative concepts
- Collaboration with internal teams
The objective?
To achieve concrete results in terms of profitability, visual impact, and differentiation.
- Art Direction & Branding**
- Packaging and range identity
- Logo, visual identity, and graphic charter
- Digital and traditional illustration
- Flyers and brochures
- Layout
- Social media templates
GOOD TO KNOW:
Knowledge of printing techniques, which I observed and practiced during an internship in a print shop.
Looking forward to hearing more about your project!
Mélany
WEBSITE: Lestudioctrlm.fr
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Le Studio CTRL MFreelance Graphic Designer and Art DirectorAGRICULTUREAugust 2022 - Today (3 years and 11 months)Paris, Francemy website: lestudioctrlm.frI support food, wellness, and cosmetic brands with:– creation and redesign of visual identities– packaging design– art direction– art direction for their product ranges+30 brands supported since the creation of my studio, with complete follow-up: concept, execution, production, and printing.Clients supported: food & wellness brands (Florêve, Kaya, Yacon&Co, Les truffes Guyaux, Fossier, Gavottes, Ginama, Cocorette, Bonobie's Cookies, Fluffy Belly, Thales etc.)Activity ongoing since 2022
- RAINBOW SASGraphic DesignerHEALTH AND WELLNESSJuly 2021 - August 2022 (1 year and 2 months)Paris, FranceBranding & Packaging Graphic DesignerIn charge of the printed graphics departmentImprovement of visual identitiesRedesign of existing packagingDesign of new packagingDesign of range identitiesDesign of illustrationsDesign of communication materials (POS, Flyers)Standardization of all communication materialsCreation of a graphic charterPhotomontages for future products or product modifications
Reviews
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Education
- Degree: Graphic and Digital DesignerStudioCréa Paris2021Formation graphique sur tous les supports possibles construits autour d'une identité visuelle. Cours, de packaging, identité visuelle, montage photo, graphisme imprimé, graphisme numérique, animation et autre.
- BTS - Printed Graphic DesignLycée Edouard Branly - Amiens2019Première année validée avant de changer d'école
Certifications
- Graphic and Digital DesignerState Diploma2021