Description

I fix product word problems like unclear terminology, inconsistent voice, and ineffective microcopy. I collaborate with designers to optimize content for improved content architecture and flow. Finally, I develop and execute content strategy and optimize content production processes.

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Thomson Reuters - USA
Sr. UX Content Designer
August 2023 - June 2024 (10 months)
Ann Arbor, United States
Leading content design for 6 separate work streams including acquisition at
Thomson Reuters, a market leader in B2B software and AI technology.

Increased autopay adoption by co-designing the flow and crafting persuasive, concise microcopy.
Cut excess content and added compelling headlines to increase conversions for pricing templates.
Reduced costly calls to support by bringing clarification to product terminology.
Educating users about AI-powered features by with bottom of the funnel messaging.
Newsela Inc.
UX Writer
December 2022 - June 2023 (6 months)
United States
Co-led the discipline and served as expert on several highly visible projects at Newsela, a content platform with the mission to create empowering experiences for K-12 teachers.
Improved engagement and form completion rates, by iterating on content and form design using insights from qualitative and quantitative user data gained in research and testing.
Increased the Newsela Recommended Score (NRS) by 8 points, by shaping the tone and adding transparency to a re-defined free experience. I used research-informed content to clearly communicate the offering and the added value of purchasing a subscription.
Oaktree Technologies GmbH
UX Writer | Content Designer | Domain Lead
December 2020 - November 2022 (1 year and 11 months)
Hamburg, Germany
I established the content design discipline and shifted the role of design in the organization, which led to changes in processes, more decision-making power, and a strengthened team culture.
Established a content style guide and brand voice and tone.
Crafted microcopy, implemented content patterns, and collaborated with UX/UI designers to design information architecture.
Led a small group of designers on design thinking exercises and collaborated on user journey mapping.