Mélanie V.

For almost 15 years, I've been immersed in the world of catering and food retail; first on the ground, now in terms of image.

This dual role is my strength: I'm not a CM who discovers the food world from the outside. I know the rhythm of a shop or restaurant, the reality of a team, the constraints and variables in multi-site operations, what it means to manage an opening in any context. And this is exactly what I bring to the content I create.

My approach? Start with who you really are: your atmosphere, your values, your products, your personalities, to build a social presence that reflects you and creates real proximity with your local community. Not content manufactured for the algorithm. Content that makes people want to walk through the door.

Specifically: I work fully remotely, which allows me to support brands all over France. From the start, I rely on a comprehensive framing document (identity, tone, visual references, objectives) to lay solid foundations and ensure we are aligned even before the first post. Then I take care of everything: editorial line, publication calendar, visual creation, and writing.

Specializing in food and multi-site restaurants (or not), I also enjoy exploring other fields. If you're looking for someone to authentically tell your story, we might have something to do together!