Freelancer profile translated to English.

Description

🚀Advertising monetization specialist Product Owner(in-app, web, programmatic), I intervene at the intersection of product, business, and user experience.

5 years in product and 6 years within adtech sales organizations.

🌍 **Half of my career has been spent abroad**. I have worked with multicultural, multidisciplinary teams and diverse stakeholders: technical, sales, operational, and executive profiles. I work in both English and French, and I enjoy bridging different professions and cultures to achieve ambitious goals.

🎯 **As a freelance product professional, I have a hybrid approach, both strategic and operational**:

- Define the product vision and strategy, build the roadmap.

- Translate business needs into concrete features and prioritize the backlog.

- Lead discovery (user research, market analysis, needs assessment).

- Manage delivery (writing user stories, tracking progress, testing).

- Facilitate and organize agile ceremonies (sprint planning, daily stand-ups, reviews, retrospectives).

- Collaborate with multidisciplinary teams (tech, data, business, design).

- Measure the impact of changes and continuously adjust the strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 15km)

Prisma Media
Product Owner - Monetization and Performance
PRESS AND MEDIA
January 2024 - Today (2 years and 5 months)
Paris, France
IT Product Team - (3 POs, 7 developers).
Coreads, advertising monetization solution for websites and mobile applications.
Coreads Manager, advertising stack configuration platform.

Analysis and prioritization of business needs to optimize advertising monetization strategy on websites and applications. Writing and managing the product backlog, creating User Stories, and monitoring development with technical and sales teams.

Definition and implementation of the product roadmap, aligned with business and technical objectives to ensure $40M in advertising revenue in 2024, with a reduction in decline to -2% despite a complex ecosystem.
Design and deployment of an internal A/B testing platform, enabling the Prisma internal agency to adopt a test & learn approach and optimize service performance.

Innovation through AI integration, launching a project for automating advertising configurations, improving campaign management and solution scalability.
Boehringer Ingelheim
Product Owner - B2B Digital Platform
PHARMACEUTICALS INDUSTRY
December 2022 - December 2023 (1 year and 1 month)
Lyon, France
Definition and execution of the 2023 product vision and roadmap, supporting a platform generating 9.6 million euros in revenue, with strategic alignment between local challenges and global objectives.

Complete product lifecycle management, from discovery to delivery, in collaboration with technical and sales teams, ensuring 70% adoption of new features within three months.
Increased user engagement and retention through a personalized content strategy and targeted newsletter campaigns, leading to a 15% rise in average session duration.
Product roadmap Data Analysis E-commerce Product Discovery Product Delivery Product Vision Content Management Magento
Meta (ex-Facebook)
Client Partner - Advertising Monetization Solutions for Apps, Video, and Websites. (Meta Audience Network)
SOCIAL NETWORKS
July 2017 - July 2021 (4 years)
Paris, France
Development and execution of product adoption strategy (France & Israel), contributing to a +670% revenue growth in 4 years through strategic publisher acquisition and joint business plan implementation. Responsible for a portfolio from $57M to $438M in semi-annual revenue through a product and business approach.

Close collaboration with Meta product teams (PM, PMM, Solutions Engineers), influencing the product roadmap to meet publisher needs and optimize their adoption of advertising solutions.
Support for client product teams in integrating monetization solutions through roadshows, participation in alpha/beta phases, and feedback sessions.
Business development monetization Key Account Management Sales Operations adtech Product Marketing Programmatic Change Management