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Malt Tech Trends 2026
Mélanie T.MT

Mélanie T.

Digital Marketing - SEA, Paid Social Expert

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mélanie

I am Mélanie and I am a freelance Traffic Manager & Media Consultant 💻 I advise and support brands in the development and implementation of their digital media strategy, in order to increase qualified site visits ✨

If you are a brand or company in the sports, outdoor, tourism, sustainable development, organic, or made in France sectors, I can help you create and manage your advertising accounts ➡️ account creation and management, audit and strategy recommendations, support and coaching.

✉️ If you have projects you'd like to discuss, don't hesitate to contact me: I also speak English and Spanish fluently if you are present in Europe or worldwide 🌏

  • Spanish

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Mélanie Tissot
    Media Consultant in SEA and Paid Social
    CONSULTING AND AUDITS
    December 2021 - Today (4 years and 6 months)
    Annecy, France
    Today, I help female entrepreneurs and ethical projects shine on META through personalized advertising strategies adapted to each project, with constant monitoring of new features, best practices, and design trends, in-depth analysis of results, and above all, support that goes beyond ads and includes the entire customer journey.

    ✨ References (non-exhaustive):
    GreenGo Voyage
    Etoilium
    Audrey Akoun
    Audrey Layemar
    Loumio
    Asterion bike
    Wilma
    Social Ads Traffic acquisition SEA Web marketing strategy paid referencing
  • ESV DIGITAL
    Media Project Manager
    PRESS AND MEDIA
    December 2016 - March 2020 (3 years and 3 months)
    Paris, France
    ➕ Manage digital budgets (+€500k/month and +€500k on specific campaigns) for multi-objective, multi-channel, multi-brand projects across Europe and internationally (Japan, USA)
    ➕ Manage a team of 5 account managers working on different channels and brands

    ➕ Participate in prospect account audits and the presentation of analyses and strategic recommendations

    ➕ Pilot, analyze, and optimize Search, Paid Social, and programmatic Display digital campaigns for a panel of clients, via various platforms (Google Ads, Bing Ads, Facebook Manager, DV360, Google Analytics, Merchant Center, Google Tag Manager)
    ➕ Prepare reports following analyses, using Excel and PowerPoint
    ➕ Propose strategic recommendations and areas for improvement in the short, medium, and long term for ongoing and future campaigns, weekly or monthly during various contact points or during semi-annual/annual meetings

    ➕ Maintain regular contact with partners (Google, Bing, Facebook, Agencies...) to keep the team informed of innovations and new developments
    ➕ Attend partner events and training sessions
    SEA Paid social Display Project management Google AdWords
  • Equinoa
    Web Marketing Project Assistant
    CONSULTING AND AUDITS
    February 2016 - September 2016 (8 months)
    Paris, France
    Reporting to the Web Marketing Project Managers, I participate in Online Marketing and Communication activities for Equinoa's clients. I work on optimizing various visibility channels for a diverse range of clients (French and International - cosmetics, textiles, e-commerce, etc.).
    I work in close collaboration with Equinoa's different departments (Web design, Development) to successfully complete projects and tasks assigned to me.

    → Countries: France, United Kingdom, United States, Netherlands, Belgium, Germany, Italy, and Spain
    → Languages: French, English, Spanish

    SEA (paid referencing):
    → Creation of SEA accounts on Google AdWords and Bing Ads
    → Daily campaign management: Search, Shopping, Display, DSK, GSP
    → Participation in building SEA strategies to achieve client objectives (CAC, ROI, Visibility....)
    → Statistical and analytical reporting of various accounts and implementation of optimizations

    SEO (natural referencing):
    → Creation of SEO-friendly content
    → Optimization of SEO tags (title, meta title, meta description...)
    → Participation in client site audits and on-site and off-site recommendations

    Analytics (Google Analytics):
    → Statistical and analytical reporting of various client sites
    → Participation in support and recommendations for clients' overall digital strategy

    E-reputation:
    → Editing monthly reports (Tool: Radarly)

    Social Media:
    → Support in managing Facebook pages

    Emailing:
    → Creation and distribution of emails
    → Partial integration of newsletters (HTML)
    Web marketing strategy SEA Google AdWords Newsletter writing SEO writing

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Education

  • BBA Marketing Specialization
    Groupe ESC Troyes
    2014
    Marketing international Finance Comptabilité Anglais & Espagnol ★ Membre et cheffe du pôle Soutien Scolaire pour l'association Croix Rouge Jeunesse ★ Cheffe du pôle communication pour l'association ESN Troyes ✔︎ Mémoire de fin d'étude "Estrategia Marketing para Arquitectos" ✔︎ Diplôme d'espagnol commercial obtenu avec la Chambre de Commerce de Madrid

Certifications

Skill set (23)

SEA
Paid social
Google Analytics
Facebook Business Manager
Google AdWords
Facebook Ads
Project management
Web marketing strategy
SMA
Digital marketing consultant
Web marketing
Traffic acquisition
SEM
Retargeting
Sponsored links
paid referencing
Bing Ads
AdWords training
Web analytics
Social Ads
Display
Newsletter writing
SEO writing

Categories