About Mélanie
💡 01. Creative Strategy
- Analysis of performance with your data
- Design of creative angles and hooks adapted to your targets
- Copywriting and scriptwriting focused on conversion
🎬 02. Graphic Design & Motion Design
- Production of creatives (motion/editing videos & UGC and static visuals)
- Optimized assets adapted to the codes of each platform (Meta, TikTok, Snapchat, Google)
- Variations and localizations to scale your creatives
📸 03. UGC Creation
- Filming and production of authentic and embodied content
- Various formats: testimonials, product demos, lifestyle videos, concept ads
- Content designed to integrate naturally into users' feeds
➡️ My commitments
- Performance above all : Creatives designed to convert, not just for aesthetics.
- Maximum flexibility : Remote, on-demand missions, or monthly support (recurring production).
- Reliability and rigor : A solid execution and production culture acquired in agencies.
French
Native or bilingual
Experience
- FullevoCreative Strategy - Motion Design - UGCOctober 2022 - Today (3 years and 10 months)Noisy-le-Grand, France💡 01. Creative Strategist : The blend of data and creativity. I analyze your performance to imagine concepts, angles, and scripts/hooks that convert.🎬 02. Graphic Designer & Motion Designer : Striking visuals and optimized multi-format videos, designed to break the scroll on every platform.📸 03. UGC Creator : I film and produce your content (testimonials, demos, lifestyle). Authentic content that integrates naturally into the feed to generate engagement.
- Addict MobileGraphic Designer Motion DesignerAugust 2021 - Today (4 years and 11 months)Paris, France🎬 01. Motion Design & Video : Creation of dynamic, optimized, and multi-format advertising videos, specifically designed to break the scroll in our Paid Social campaigns.🎨 02. Graphic Design & Statics : Design of impactful static visuals, adapted and varied to maximize visual impact on each acquisition platform.📱 03. App Store Assets & ASO : Creation and optimization of visuals for the App Store and Google Play Store to boost download rates at first glance.
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Education
- Creative StrategyAdes Bootcamp2026
- DESFA (Advanced Diploma in Animation Film)ESRA Nice2021
Certifications
- Creative StrategyAdes Bootcamp2026
- Creative ProductionTiktok Academy2026