Freelancer profile translated to English.
Back to original languageAbout Mélanie
Hello 👋
I'm Mélanie,Webflow Integrator & UX/UI Designer.
I help you create clear websites aligned with your goals, sites that reflect your identity and captivate your visitors from the first second.
My Approach?
👉 A blend of UX strategy, aesthetic sense, and human understanding.
🛠️ What I do for you, my expertise
✳︎ UX/UI Design (Figma) : wireframes, mockups, design system, visual consistency
✳︎ Webflow Development : showcase site, landing page, blog, dynamic CMS
✳︎ SubtleAnimations & Interactions
✳︎ SEO Optimization & Performance (tags, structure, speed, responsive, Google Analytics / Search Console / Tag Manager integrations
✳︎ Redesign or Maintenance : evolve your site without starting from scratch
✳︎ Training on using the Webflow editor
🔧 My Way of Working, Simple & Collaborative
1️⃣ Comprehensive Onboarding to understand your vision, needs & goals
2️⃣ FigmaWireframes + Mockups (UX/UI Design)
3️⃣ Clean and structuredWebflow Development
4️⃣ Quality,SEO, andPerformance Tests
5️⃣ Launch & ClientTraining
💡Why My Clients Choose Me
→ ASingle Point of Contact: design + Webflow development
→ AHuman andCollaborative Approach, we move forward together, step by step
→Performant,Elegant, andDurable Sites
→ AStrategic Vision, so your site truly supports yourBusiness Goals
💼 Some Recent Projects
Xend, Bluecore, Lygos, Trade Partners
Discover my projects at 👉 lumeagence.com
🤝 Ready to Bring Your Project to Life?
📩 Average response time: less than an hour. Let's talk about your project now! ➡️
French
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- XendnowUX/UI Design and Webflow Development of a Landing PageNovember 2025 - November 2025Xend is a B2B infrastructure platform that enables instant, compliant settlements to over 30 million accounts in Africa via a single API.What I did:✳︎ CompleteUX/UI Designof the new landing page, from sketch to final mockup, focusing on the clarity of the B2B value proposition.✳︎Content Optimizationto simplify complex technical concepts (instant settlement, banking fragmentation, compliance) for a business audience.✳︎ Webflow integration anddevelopment✳︎ Web HostingObjective:Clarify Xend's new B2B direction (API infrastructure) by abandoning the old C2C value proposition, and encourage Global Payment Originators to sign up for the Beta.Result:The new landing page led to waitlist sign-ups (Beta), perfectly aligning Xend's offering with the needs of a highly technical corporate market.🔗 https://xendnow.com/
- Lume AgenceDesign and Integration of my Lume Agence Portfolio (Web & UX/UI Designer)March 2025 - Today (1 year and 4 months)Lume Agence is my freelance Web & UX/UI Designer business.My mission is to design clear, aesthetic, and user-centered experiences to enhance my clients' products and services. I handle everything from strategic UX thinking to final UI design, as well as Webflow integration.What I did:✳︎ **Content and Offer Strategy**: Defining my unique value proposition and structuring content to highlight key services (UX/UI Design, Webflow Integration, Branding, Consulting).✳︎ Complete **UX/UI Design**: Creating a strong visual identity and conversion-focused design, with fluid and intuitive navigation.✳︎ **Webflow Development**: Full design integration on Webflow, including animations and optimization for performance and SEO.✳︎ **Social Proof Implementation**: Structuring the Projects section to showcase concrete case studies (Xend, etc.) and build credibility.✳︎ Web HostingObjective:Create a professional and impactful showcase that reflects my expertise, clearly positions my service offering, and generates qualified leads for design and Webflow integration projects.Result:My portfolio has become an effective sales tool, positioning me as an expert in complex design projects in Fintech and Web.🔗 www.lumeagence.com
- BluecoreUX/UI Design for an AI Platform for Industrial IntelligenceJune 2025 - June 2025Bluecore is an AI software development company specializing in the industrial sector.It builds custom Industrial Intelligence solutions to help companies transform their operations by leveraging their data. The goal is to reduce downtime, improve energy efficiency, and predict failures (Predictive Maintenance, Process Optimization, and Risk Monitoring).What I did:✳︎ **UX/UI Design and Visual Identity Creation for the Landing Page and Solutions**: Creating a clear, data-driven interface, highlighting complex solutions like Predictive Analytics and Process Optimization.✳︎ **B2B Content Strategy**: Simplifying and popularizing industrial AI concepts (moving from complex data to predictive insights) for a decision-maker audience.✳︎ **Credibility Implementation**: Visual integration of use cases (e.g., partnership with a major oil and gas company) to demonstrate large-scale intervention capabilities ("Industrial AI at scale").✳︎ Webflow development and integration (+ technical optimizations)✳︎ Web HostingObjective:Create a credible and professional digital presence (Landing Page) for Bluecore, capable of communicating the technical value proposition of custom AI for heavy industry and generating discussion opportunities with industrial innovators.Result:The website has enabled Bluecore to clearly position itself as an industrial innovation partner. It has led to an improvement in the quality of initial contacts by ensuring prospects understand the custom (non-generic) nature of the proposed AI solutions.🔗 www.bluecorebc.com
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Education
- Google UX DesignGoogle Career Certificates2025Principes de conception de l’expérience utilisateur (UX) Démarrer le processus de conception d’expérience utilisateur : créer de l’empathie, définir et imaginer Mener des recherches UX et tester les premiers concepts Construire des maquettes fonctionnelles et des prototypes basse fidélité Créer des conceptions et des prototypes haute fidélité dans Figma Créer des interfaces utilisateurs (UI) dynamiques pour les sites web
- Law, Economics, Management with a mention in Banking, Insurance, Finance - Customer Relations Officer, Banking and Financial Support ServicesIUT de Bayonne et du Pays basque2018Droit, Économie, Gestion mention Banque, Assurance, Finance - Chargé de Clientèle, Services de soutien bancaires et financiers