Freelancer profile translated to English.
Back to original languageAbout Melanie
Making CRM implementations and marketing automation work. With Dynamics 365, HubSpot, and Zoho. Not theoretically, but operationally.
๐ง๐ต๐ฒ๐บ๐ฒ ๐ฝ๐ผ๐ถ๐ป๐๐:
โค CRM & Marketing Automation (Zoho, Microsoft Dynamics 365, HubSpot)
โค Process modeling, analysis & change management for efficiency improvement
โค AI-supported optimization of marketing processes e.g. in event management or content workflows (for social media, newsletters, etc.)
I am called when MarTech projects get stuck or CRM introductions don't achieve the desired adoption.
4.72 out of 5 stars. 100% recommendation. This is what clients who have worked with me say.
๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: resource-efficient, structured, with modern tool & AI support
๐๐๐๐ถ๐๐๐ฑ๐ฒ: viewing change as an opportunity โ pragmatic, professional, solution-oriented
German
Native or bilingual
Can work on-site
Lรผbeck (up to 30km), Berlin (up to 20km), Hamburg (up to 15km), Kรถln (up to 20km)
Experience
- VIER.aiSenior CRM ConsultantNovember 2024 - January 2025 (2 months)Hanover, NI, Germany๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐ข๐ก๐ง๐๐ก๐ง:โค Bugfixing & process modeling in Microsoft Dynamics 365 CRMโค Support of the transformation from classic outbound marketing to data-driven real-time marketingโค Building multi-stage email nurturing funnelsโค Content creation for lead generation
- Lebensfreude MessenEvent Marketing ManagerJuly 2024 - Today (1 year and 11 months)Lรผbeck, SH, Germany๐๐ก๐๐จ๐ฆ๐ง๐ฅ๐ฌ: Trade Fairs & Events / Lifestyle / Spirituality๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐ข๐ก๐ง๐๐ก๐ง:โค Creation of marketing plansโค Implementation of marketing measures (e.g., digital mailings, newsletters)โค Management of the Meta Business Suiteโค Design of advertising materialsโค Development of new marketing approaches
- EssityMarketing ManagerRETAIL (LARGE RETAILERS)May 2024 - July 2024 (2 months)Hamburg, Germany๐๐ก๐๐จ๐ฆ๐ง๐ฅ๐ฌ: Healthcare / Consumer Goods (Hygiene Products)๐๐ฅ๐๐ก๐: TENA๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐ข๐ก๐ง๐๐ก๐ง:โค Comprehensive project planning, concept development, and implementation of a webinarโค Revision of corporate presentationsโค Support in event & conference organizationโค Concept for internal product placement of the TENA brand
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Education
- Master of Business AdministrationKaiserslautern University of Applied Sciences2022Master of Business Administration (M.B.A.), Marketing/Marketing Management, allgemein
- Medienfachwirtin Web & Print, part-time advanced trainingIHK Karlsruhe2013Medienfachwirtin Web & Print, berufsbegleitende Aufstiegsfortbildung