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Melanie S.MS

Melanie S.

Brand & Marketing Freelancer | Interim Management

€890/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Melanie

Welcome to my profile!
Mel does Marketing - that's how valued colleagues and clients describe me in 3 words.

I am an experienced brand and marketing expert with roots in leading companies like eBay, Google, and YouTube. Since 2016, I have been applying my extensive knowledge and experience to support companies, brands, and agencies in their brand positioning, development, and communication. My approach is holistic: from strategic consulting and conception to practical implementation.

In the last almost 20 years, I have managed a wide range of projects – from the market launch of new brands and national and international campaigns to B2B and B2C communication. These experiences have given me a deep understanding of the diverse challenges in the marketing world.

Leadership skills? Absolutely. I have assembled and led teams known for their performance and the successful implementation of brand and go-to-market strategies. These strategies have not only emotionally connected with customers but also driven company growth.

I see every project as a new opportunity to develop tailor-made solutions. I work closely with you, your agencies, and partners to achieve the best possible results. If necessary, I draw on an extensive network of subject matter experts.

Is your company undergoing a change? I am ready to guide you through this process and offer solutions that are precisely tailored to your needs.

Regarding my fees, I am flexible. They depend on the specific requirements of the project, and I am open to negotiations to reach a mutually beneficial agreement.

  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Hamburg (up to 50km)

Experience

  • M3L Marketing
    Brand Marketing Consultant & Interim Leader
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 3 months)
    Hamburg, Germany
    • Strategic Brand and Marketing Consulting
    • Interim Management
    • Vacancy Coverage
    • Maternity Leave Cover


  • eBay Deutschland
    Director Brand & Social
    E-COMMERCE
    February 2022 - June 2023 (1 year and 4 months)
    Dreilinden, Germany
    Redefining and reclaiming the eBay brand in Germany to answer a new generation of shoppers' needs and expectations.
    Brand Strategy Brand Building Social Media Creative Budget Responsibility Stakeholder Management Leadership Media Planning Customer Centricity Team Development
  • eBay Deutschland
    Head of Brand Marketing (Interim)
    E-COMMERCE
    July 2021 - December 2021 (5 months)
    Dreilinden, Germany
    • Interim Management.
    • Holistic responsibility for the introduction of a new brand platform for the German market.
    • Development of the communication strategy and 360° campaign to increase brand awareness and consideration for the eBay brand. Management of several agencies and a 5-person Brand & Social Marketing team.
    Brand Strategy Campaign Management Brand Management Interim Management Concept Development Marketing Marketing Strategy Project Management

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Education

  • Master of International Business Studies
    Maastricht University, Netherlands
    2003
    Schwerpunkte: Marketing & Innovation Management

Certifications

  • CELTA: Certificate for English Language Teaching for Adults
    Cambridge Assessment English
    2008
    German English Translation
  • 200 h AYA Yoga Teacher
    American Yoga Alliance
    2016
    Yoga

Skill set

Categories