MSFreelancer profile translated to English.
Back to original languageAbout Melanie
📢 Want to tell your story differently? I help you create impactful and coherent brand narratives, adapted to all your digital channels, to strengthen your customer relationships and boost your performance.
🎯 My mission? To design attractive, memorable, and effective content, combining data, creativity, and strategy for a lasting impact.
đź’Ą My expertise: With over 8 years of experience in CRM and digital storytelling, I support B2B and B2C brands across various sectors in the design, distribution, analysis, and optimization of engaging content. Whether it's captivating newsletters, tailor-made customer journeys, impactful push campaigns, optimized landing pages, ... my approach combines productivity and creativity to transform each of your customer interactions into an opportunity for conversion and loyalty.
Services Offered
- Web content design and writing: creative briefs, articles, landing pages, product sheets, newsletters and app/web push variations, SMS, social media.
- CRM Audit and Strategy: analysis of cross-channel animation strategies (ad hoc and cyclical), analytical studies of CRM performance, strategic recommendations, redesign of automatic cycles, optimization of customer journeys.
- Performance Optimization: creation of digital tools to automate CRM team operations (automated reporting, optimized editorial planning, ready-to-use templates, productivity tracking tools).
Pricing
Billed per project, depending on complexity and duration.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- NOTIFYProduct ManagerSOFTWARE PUBLISHINGNovember 2023 - January 2025 (1 year and 2 months)Paris, France
- Product strategy: product vision definition, roadmap design and deployment, creation and management of a squad of 5 developers and 1 UX/UI designer, implementation of tools & rituals (product backlog, sprint review, planning, retrospectives,...).
- Discovery: User interviews, workshops, brainstorming, competitive analysis, persona analysis,...
- Delivery: design of the platform and exclusive features (writing user stories, creating wireframes, prototyping, QA,...), monitoring success metrics and identifying optimization actions.
- Communication: support for Go To Market teams, creation of marketing materials, product documentation.
- SARENZA.comCRM ManagerE-COMMERCEJuly 2018 - October 2023 (5 years and 3 months)Paris, France
- Management of a team of 8 employees (CRM, Business Analyst, Dev).
- Supervision ofCRM channel animation inFrance (newsletters, triggers, app & web push, SMS, print, Wallet).
- Content creation and distribution (Mailizio, Adobe Campaign V7, Batch, Sinch, Captain Wallet).
- Coordination of CRM channel animation internationally.
- Business analysis and strategic recommendations.
- Project management: development of a loyalty program, graphic redesign of email communications, development of an intelligent product selection tool, automation of performance monitoring and deliverability tracking, customer relationship orchestration & individualization project (Reelevant / Notify / Tinyclues), creation of acquisition and loyalty campaigns, optimization of reactivation strategy,...
- L'ExceptionAccount ManagerE-COMMERCEMarch 2017 - August 2017 (5 months)Paris, France
- B2B CRM
- Product catalog management
- Copywriting (product sheets, landing pages)
- Project management (x-sell / up-sell development, UX/UI optimization) • Supervision of e-commerce shoots
- Events (private sales, clothing swaps)
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Education
- Master of Science in ManagementSKEMA Business School2014Master PGE x MSc Luxury & Fashion Management
Certifications
- Klaviyo Product CertificateKlaviyo2025