You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Melanie M.MM

Melanie M.

CRM Banking & Insurance - triggers and campaigns

€550/day
7 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Melanie

I love the possibilities offered by digital!
So much so that I chose to support small and large organizations in their relational marketing needs.


PROJECT MANAGER
CRM (CUSTOMER JOURNEY AUTOMATION AND EMAILING/SMS/PUSH OPERATIONS) / DIGITAL MARKETING & E-COMMERCE


You can call on me for:
- implementing your CRM strategies from A to Z (audit, devising strategies according to your organization and the seasonality of your products, setting up the right tool for your structure, segmentation, customer journeys, A/B tests)

- upgrading your existing CRM strategies (studies and audits of your database and purchases, optimization of journeys and recommendations or implementation of new strategies)

- devising and managing your one-off operations or newsletters (collaborations with various stakeholders to align objectives, technical possibilities, and marketing or communication techniques for target audiences)


WRITING: I am used to writing the elements to be produced myself (spelling and grammar are my daily allies), but I can also work with external providers depending on the objectives or deadlines.


My plus? My branding and cognitive science specialties during my training; which allow me to easily identify a brand's personality to ensure its continuity, while putting myself in the shoes of its target audience to pinpoint their sensitive points.


PREFERRED SOLUTIONS:
Adobe Campaign, Klaviyo, Dartagnan, Shopify

FREELANCER SINCE 2018

  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • FREELANCE
    Digital e-commerce project manager
    E-COMMERCE
    March 2018 - Today (8 years and 3 months)
    Paris, France

    I devise digital operations. Audit of Shopify stores and CRM management

    AUTOMATIONS: segmentation, creation of journeys according to target (customer stage) or products (I also enjoy devising journeys for upsell or cross-sell)

    OPTIMIZATIONS: performance reviews and monitoring of KPIs, implementation of actions to improve performance

    Clients: LE MONDE SAUVAGE, CARITA (L’OREAL), UPPER EAST SEINE, TET MARÉ…

    P.S.: I prefer to devise journeys through content marketing rather than promotional (better for brand image and more in line with my human values)
    Emailing Email marketing Content marketing CRM Shopify Klaviyo Mailchimp Optimization
  • FORTUNEO - Crédit mutuel arkéa MISSION MALT
    CRM Project Manager
    BANKING AND INSURANCE
    January 2022 - February 2024 (2 years and 2 months)
    Paris, France
    Loyalty Marketing
    email, push notification, SMS

    - Creation and management of ADHOC upsell and cross-sell campaigns
    - Redesign of existing AUTOMATIC campaigns
    - Implementation of trigger campaigns (studies and definition of targets, proposal of content according to customer typologies, writing of materials, coordination of launch)
    - Proposal and implementation of nurturing strategies

    *a/b test

    *Definition of segmentations and targeting with the data team

    *Legal validations

    *Operations with partners (American Express, Younited Credit...)

    *Creative brief

    *HTML mockups in Dartagnan
    CRM Adobe Campaign Email marketing Emailing Customer relationship management (CRM) trigger
  • Société Générale
    Omnichannel and Brand Content Project Manager
    BANKING AND INSURANCE
    September 2016 - December 2017 (1 year and 4 months)
    Paris, France
    In charge of B2B omnichannel operations within Retail Banking, I managed campaigns on the following themes: everyday banking (cards and payment systems), financing/loans, insurance.

    MEDIUMS: emailing, mailing (traditional letter, creation of more "fun" leaflets depending on the argument or approach strategy), SMS, push notification

    SKILLS:
    - project/campaign management: briefs, conception, writing, performance reviews with KPIs
    - collaborations: internal (market/product manager, targeting team, legal, integration & IT) and external (agencies or freelancers, distribution service providers, printer).
    Customer relationship management (CRM) Emailing Email marketing Email sequence Print communication Writing

Reviews

4.5

Out of 2 ratings

M

Marine

Fortuneo

Reviewed on 5/9/2022

Mélanie quickly integrated into the Loyalty team and successfully completed the various campaigns. She was also proactive in suggesting changes to certain approaches and scenarios. She is always willing and is "multi-project". A great freelancer, so appreciated that we extended her contract longer than planned!
M

Marine

Fortuneo

Reviewed on 7/18/2022

Recommendations

Be the first to recommend Melanie

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Bachelor of Health Sciences, Cognitive Sciences specialization
    Paris 5 Descartes
    2015
  • Master in Digital Marketing and Brand Management
    IAE PARIS - Sorbonne Business School
    2017

Skill set (24)

Email marketing
Project management
CRM
Emailing
Klaviyo
Mailchimp
Web writing
Copywriting
Digital transformation
Content marketing
Web marketing strategy
Email design
Dartagnan
Adobe Campaign
marketing automation
Digital marketing consultant
Sendinblue
Shopify
Optimization
Customer relationship management (CRM)
trigger
Email sequence
Print communication
Writing

Categories