Freelancer profile translated to English.
Back to original languageAbout Mélanie
B2B digital marketing project manager, specialized in acquisition and lead generation. I have managed SEO and Google Ads strategies, significantly increasing the volume of qualified leads, with a qualified conversion rate reaching 61%.
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- SezaamDigital Marketing Project ManagerREAL ESTATEApril 2024 - December 2025 (1 year and 8 months)Paris, France
- Definition and management of B2B digital marketing strategy
- Structuring and management of Google Ads campaigns focused on qualified lead generation
- Deployment of an SEO strategy focused on creating landing pages and blog articles
- Management of the editorial line (LinkedIn, blog) in line with acquisition objectives
- Performance analysis, reporting, and continuous optimization of marketing actions
Key results:- +45% qualified leads generated via Google Ads
- +35% qualified leads generated via SEO
- Qualified conversion rate reaching 61%
- Parc Animalier des PyrénéesCommunications OfficerTRAVEL AND TOURISMJune 2023 - August 2023 (2 months)Lourdes, France
- Social media management (Instagram, Facebook)
- Photo shooting and editing using Lightroom and Photoshop
- Video shooting and editing on DaVinci Resolve
- Participation in trade shows and meetings between regional tourism stakeholders
- Writing and sending newsletters to park visitors and foundation donors
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Education
- Digital Marketing and E-commerceTBS Education2024Stratégie marketing et communication digitale Business Analytics SEO SEA UX/UI Social media marketing