Freelancer profile translated to English.
Back to original languageAbout Mélanie
Specializing in webmarketing since 2014, I have worked for international advertisers and digital communication agencies. Today, I specialize in advertising on Facebook, Instagram, Linkedin, Pinterest, TikTok (I am certified by the TikTok Academy). I address issues of brand awareness, traffic generation to your website, lead generation to complete your database, and increasing your online sales.
The missions you can entrust to me:
- Writing your digital media plan (social ads, display, SEA, TV replay, TVS, digital audio...) in synergy with your offline activations
- Setting up and managing your social media advertising campaigns
- Analysis and recommendations for your digital campaigns
Preferred sectors:
👗 Fashion
🚆 Travel
🍦 Food
👁️ Cosmetics
🍼 Baby Care
See you soon to discuss your next social media campaign!
Mélanie
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- WE LIKESenior Traffic ManagerDIGITAL AND ITMay 2021 - August 2023 (2 years and 4 months)Nantes, FranceManagement of media budgets from €10,000 to €600,000Client portfolio: tourism, leisure, airlines, airports, well-being
- Ty MômeFounderPUBLISHINGDecember 2019 - March 2022 (2 years and 4 months)Creation of the Ty Môme brand and its e-commerce siteSector: children's publishingInfluencer marketing campaigns with "family" and "youth" influencers
- Agence mediaMulti-media Project ManagerPRESS AND MEDIAApril 2018 - June 2019 (1 year and 3 months)Media planPurchase and negotiation of advertising space locally and nationally (Press, Radio, TV, Outdoor, Web)Project monitoringReporting and analysisClient portfolio: banks and insurance companies, real estate developers, franchise networks
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Education
- Master's Degree in Digital Strategy ExpertDigital Campus2017
- Bachelor's Degree in WebmarketingIPAC Bachelor Factory2015
Certifications
- Fundamentals of Digital Marketing (Diploma ID G5K5PDDP2)Google2019