Freelancer profile translated to English.

Description

360° Marketing Consultant – E-commerce | Management & Execution

I act as an outsourced Marketing Manager to structure e-commerce marketing and accelerate revenue growth with profitable 360° marketing.

Specifically, I analyze the existing situation to identify missing or under-exploited levers, detect obstacles to growth and profitability, and then structure and manage a results-oriented marketing strategy.

I guide, coordinate, and activate all levers to maximize ROI and revenue contribution, relying on clear business KPIs (Revenue, ROAS, LTV, CAC, retention).

My approach isstrategic and very hands-on**: I **implement, optimize, and activatethe necessary levers for growth.

🚀 Areas of Expertise

Strategy & Management

Marketing & E-commerce Audit
Definition of the global strategy (acquisition, retention, awareness)
Construction of marketing roadmaps & timelines
KPIs, monitoring, and reporting

Acquisition & Performance

Ads management and oversight
SEO & content strategy
CRO & customer journey optimization

CRM & Loyalty

Email & SMS marketing (flows, campaigns, segmentation)
Automations, lifecycle scenarios, RFM
CRM / acquisition / content coordination

Communication & Brand

360° communication (on & off-line)
Social media & content

Events & Activation

Brand activations (retail, pop-up, events)
Post-operation analysis & ROI

💡 My Added Value

A360° marketing vision(ads, CRM, SEO, content, branding)
A **structured and hands-on profile**: strategy + execution
An ability tomanage multiple levers
Aresults-orientedapproach

📍 Paris / Remote

📩 Available to discuss your e-commerce challenges

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

FREELANCE
MARKETING & CRM PROJECT MANAGER
November 2024 - Today (1 year and 9 months)
I supported several e-commerce brands with long-term partnerships as an outsourced CRM & Email Marketing Manager and Paid Manager.

My role: to structure and manage CRM as a true revenue driver, beyond one-off execution.

Main missions:

- Definition and deployment of the global CRM strategy (email, SMS, WhatsApp)
- Construction of automated sales funnels and lifecycle scenarios
- Implementation of monthly commercial animation plans
- Performance analysis and continuous strategic recommendations
- Optimization of segments, content, and sending times
- Support for teams on CRM & e-commerce best practices

Results:
- Structured and scalable CRM
- Improved retention and LTV
- Significant contribution of CRM to overall revenue
- Clear and managed vision of marketing performance

I work with a strategic, operational, and results-oriented approach, adapted to the real challenges of e-commerce brands.
Nénés Paris
MARKETING & E-COMMERCE PROJECT MANAGER
FASHION AND COSMETICS
May 2022 - February 2023 (9 months)
**Maternity leave replacement for the Head of Webmarketing & E-commerce**, with overall responsibility for business challenges.

Definition and deployment of SEA & SMA strategies(Meta, Google Ads, Pinterest, TikTok)

**Budgetary and forecasting management**, performance tracking, and investment optimization

**Management and animation of the e-commerce site**: product catalog, e-merchandising, and commercial promotions

Design and optimization of email sales funnels

**Performance analysis**, KPI tracking, and continuous results optimization
Webmarketing Strategy E-commerce 360° Marketing Strategy
LOUISE MISHA
CRM & Paid Media Project Manager
August 2023 - January 2025 (1 year and 5 months)
● SEA & SMA advertising, strategy, and daily management
● Creation & management of product feeds on Channable
● CRM KLAVIYO email sales funnel (strategy + operational) + implementation of a loyalty tool
● Management of the planning and N+1 timeline
● Coordination (Briefs, creative teams, agency) + process optimization
● Analysis, KPIs, and optimizations
● Budget management