Freelancer profile translated to English.
Back to original languageAbout MĂ©lanie
đŻ As a **Klaviyo & social media expert**, I specialize in digital marketing, with particular expertise in e-commerce, startups, and restructuring accounts on CRM and advertising channels, especially in the fashion sector.
For 4 years, I have been supporting e-commerce companies in developing their revenue through marketing strategies (email, SMS, WhatsApp) & paid media.
Here are my areas of expertise:
Klaviyo CRM:
â Audit and improve your CRM sales funnels
â Design custom sales funnels
â Write impactful copy
â Create and schedule your newsletters
â Effectively segment your databases
â Generate more revenue vs. previous year on Klaviyo
â Creation of a global CRM strategy:
*SMS
* Whatsapp
* Push notification
* Loyalty program
â Creation of campaign & flow visuals (Using Canva & Photoshop)
đ Klaviyo & Meta Ads Audit
âïž Optimization of existing assets
đ Creation of new channels
đ Performance Improvement
In terms of results
Achieve between 20 and 40% of your revenue via emailing
Recover +20% of abandoned carts
Increase your 2nd order rate
Build customer loyalty
Increase your newsletter subscribers
Segment and personalize your messages
Improve your customer experience & positioning
đ I also offer training and support tailored to your needs
đŠ MY TOOLS: Shopify, Klaviyo, Brevo, GA4, Pinterest Ads, Channable, SMS Bump
âšI would be delighted to learn more about your challenges and solve them while optimizing your profitability and revenue
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LOUISE MISHACRM & Paid Media Project ManagerFASHION AND COSMETICSAugust 2023 - Today (2 years and 10 months)Paris, Franceâ SEA & SMA Advertising, strategy and daily managementâ Creation & management of product feeds on Channableâ Klaviyo CRM email sales funnel (strategy + operational) + implementation of a loyalty toolâ Management of the schedule and N+1 timelineâ Coordination (Briefs, creative teams, agency) + process optimizationâ Analysis, KPIs and optimizationsâ Budget management
- AzurĂ©ennesVINTAGE MARKET ORGANIZERFASHION AND COSMETICSSeptember 2021 - December 2023 (2 years and 3 months)Marseille, FranceAzurĂ©ennes is a vintage market of non-professional sellers.âEvent communication (influencers, press, radio, social media)âPartnership (restaurants, hotels, gym etc.)âEvent management and supervision of 30 to 60 vintage sellersâHire and Manage the co-organizer and volunteers
- NĂ©nĂ©s ParisMARKETING & E-COMMERCE PROJECT MANAGERMay 2022 - February 2023 (9 months)â Replacement for the Webmarketing & E-commerce Managerâ SEA & SMA Advertising strategy & deployment (Meta, Google, Pinterest, TikTok)â Budget and forecast managementâ Website management (Products, E-merchandising, and site animation)â Email sales funnelâ Analysis, KPIs + budget management
Reviews
Recommendations
+2
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Education
- Master 2 Business and Market Economics - Entrepreneurship, Business, Management, Marketing, and Related Support ServicesAix-Marseille University2020Master 2 Economie des Entrepises et des Marchés - Création d'entreprise , Business, Management, Marketing, and Related Support Services
- Master's degreeLISAA - The Higher Institute of Applied Arts2019Master's degree