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Malt Strategy
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Malt Tech Trends 2026
MĂ©lanie PougetMP

MĂ©lanie Pouget

💌 Klaviyo & Email Marketing Expert

€320/day
6 projects
Paris, FR
3-7 years

Average response time: 24 hours

Freelancer profile translated to English.
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About MĂ©lanie

🎯 As a **Klaviyo & social media expert**, I specialize in digital marketing, with particular expertise in e-commerce, start-ups, and restructuring accounts on CRM and advertising levers, especially in the fashion sector.

For 4 years, I have been helping e-commerce companies grow their revenue through marketing strategies (email, SMS, WhatsApp) & paid media.

Here are my areas of expertise:
Klaviyo CRM:
● Audit and improve your CRM sales funnels
● Design custom sales funnels
● Write impactful copy
● Create and schedule your newsletters
● Effectively segment your databases
● Generate more revenue vs. the previous year on Klaviyo
● Creation of a global CRM strategy:
*SMS
*WhatsApp
*Push notifications
*Loyalty program
● Creation of campaign & flow visuals (Using Canva & Photoshop)

🔍 Klaviyo & Meta Ads Audit
⚙ Optimization of existing strategies
🚀 Creation of new channels
📈 Performance Improvement

Regarding results
Achieve between 20 and 40% of your revenue through emailing
Recover +20% of abandoned carts
Increase your second order rate
Build customer loyalty
Increase newsletter sign-ups
Segment and personalize your messages
Improve your customer experience & positioning

🎓 I also offer training and coaching tailored to your needs

🩋 MY TOOLS: Shopify, Klaviyo, Brevo, GA4, Pinterest Ads, Channable, SMS Bump

✹I would be delighted to learn more about your challenges and solve them while optimizing your profitability and revenue.
Fashion and Cosmetics
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • LOUISE MISHA
    CRM & Paid Media Project Manager
    FASHION AND COSMETICS
    August 2023 - Today (3 years)
    Paris, France
    ● SEA & SMA advertising, strategy and daily management
    ● Creation & management of product feeds on Channable
    ● Klaviyo CRM email sales funnel (strategy + operational) + implementation of a loyalty tool
    ● Management of the planning and N+1 retroplanning
    ● Coordination (Briefs, creative teams, agency) + process optimization
    ● Analysis, KPIs and optimizations
    ● Budget management
  • AzurĂ©ennes
    VINTAGE MARKET ORGANIZER
    FASHION AND COSMETICS
    September 2021 - December 2023 (2 years and 3 months)
    Marseille, France
    Azuréennes is a vintage market of non-professional sellers.
    →Event communication (influencers, press, radio, social media)
    →Partnership (restaurants, hotels, gym etc.)
    →Event management and supervision of 30 to 60 vintage sellers
    →Hire and Manage the co-organizer and volunteers
  • NĂ©nĂ©s Paris
    MARKETING & E-COMMERCE PROJECT MANAGER
    May 2022 - February 2023 (9 months)
    ● Replacement for the Webmarketing & E-commerce Manager
    ● SEA & SMA advertising strategy & deployment (Meta, Google, Pinterest, Tiktok)
    ● Budgetary and forecasting management
    ● Website management (Products, E-merchandising and site animation)
    ● Email sales funnel
    ● Analysis, KPIs + budget management
Check out MĂ©lanie's experience

Reviews

5.0

Out of 6 ratings

D

Dorian

Responsable E-commerce & CRM - PranarĂŽm International S A

Reviewed on 7/13/2026

On a very short timeline, we had to migrate our CRM from Splio to Klaviyo. This was a complex project involving multiple brands across several countries. Melanie quickly took ownership of it and was able to implement a true cross-brand and cross-border email architecture in record time. The results followed quickly, and we are delighted!
T

Tancrede

CEO - SRG Corp

Reviewed on 6/30/2026

We first contacted Melanie for an audit of our Klaviyo account, to then optimize our email flows and create new ones. Melanie was very professional and a great help! Her audit and proposals, both in terms of strategy and flow design, were very thorough. Communication was perfect, with regular messages and video calls to jointly validate the strategy and the different stages of the mission. We had a very tight deadline, and despite that, the quality was more than satisfactory! We quickly saw the results in our revenue! We can only recommend Melanie! Well done for this great work 👏
Show all 6 reviews

Recommendations

Ludivine T.LT
Caroline SarrotCS
Lucinda LacroixLL
+2
Ludivine T. and 4 other people have recommended MĂ©lanie

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Education

  • Master 2 Business and Market Economics - Entrepreneurship, Business, Management, Marketing, and Related Support Services
    Aix-Marseille University
    2020
    Master 2 Economie des Entrepises et des Marchés - Création d'entreprise , Business, Management, Marketing, and Related Support Services
  • Master's degree
    LISAA - The Higher Institute of Applied Arts.
    2019
    Master's degree
Check out MĂ©lanie's education

Skill set (31)

Marketing Strategy
Communication Strategy
Traffic Acquisition
Advertising
Product Feed
Klaviyo
CRM
Shopify
Prestashop
Meta Ads
Google Ads
Google Analytics
Google Analytics 4
Content Marketing
Email Automation
Abandoned Cart Sequence
Emailing Audit
Klaviyo Automations
Copywriting
Email Sequence
Email Management
Post-purchase Sequence
Klaviyo Optimization
A/B Testing
Meta Advertising
Facebook Business Manager
Klaviyo Expert
Klaviyo Flow
ROAS
Profitability Analysis
Profitability Optimization

Categories