Melanie Peralta Urbina

• •Using agile methodologies, I led the operational and commercial workflows of the coworking space, contributing to increasing the occupancy of Cabanyal to 84.6% and multiplying the MRR by 2.7x through better lead conversion and account follow-up.

• • I supported the visibility of the space and the creation of an active and connected community.

◦ • I coordinated cross-functional routines between sales, community, reception, and management to ensure

a consistent customer experience from the first contact to the signing of the contract.

• •I designed and facilitated experiences for members: meetings, activities and internal communication.

• • I assisted entrepreneurs in defining their projects and business models.

◦ • I managed over €18,000 in digital campaigns to attract entrepreneurs and volunteer mentors, tracking funnel metrics (reach, leads, applications, and program enrollment) to improve performance over time.

• •I optimized databases and segmentation in CRM to support targeted communications and personalized follow-ups, reducing response time and improving interaction rates.

• •I adapted messages and materials, ensuring alignment between the program ' s value proposition, the expectations and needs of the users.

• •I coordinated deadlines, deliverables, and workflows for the team, designing and executing digital strategies to improve the online presence of brands with a social, cultural, and creative focus.

• •I managed digital projects from start to finish, including team coordination (design, content, social media), client relations, and defining strategies, schedules, and campaigns.

• •I performed audience segmentation and CRM management (Copper, Holded and Odoo), data-driven content development, media buying and advertising, translating needs into briefings and LEAN roadmaps, monitoring results, insights and business opportunities.