Mélanie Patriot

I am Mélanie, a freelance Social Media Manager since 2017.

I support companies of all sizes, and particularly local businesses, in structuring and developing their presence on social networks with simple, effective strategies adapted to their reality.

I have worked with major brands (Peugeot Worldwide, Auchan France, Michelin, Rexaline, Carrefour, Columbus Café, Japhy…) as well as with local businesses, cultural projects, and institutions. This diversity has allowed me to adapt quickly to very different environments, without ever losing sight of business objectives.

My approach is both strategic and operational: I always start by understanding your business, your audience, and your challenges before proposing concrete and realistic actions.

👉 My main missions:

- Audit and analysis of your social networks

- Definition of social media strategies and editorial lines

- Creation of photo, video, and graphic content

- Management and animation of social networks (Instagram, Facebook, TikTok, LinkedIn)

- Setup and optimization of Meta Ads campaigns

- Reporting, KPI analysis, and recommendations

In parallel to my freelance activity, I have also been a trainer (HETIC, MyDigitalSchool), supporting more than 30 classes and serving as a jury member for master's degrees and hackathons.

This experience allows me to clearly explain what I do, why I do it, and how it serves your objectives.

I am known for my listening skills, my responsiveness, and my ability to find solutions, even in the face of complex constraints.

👉 Don't do more. Do better.

Have a social media project? Let's chat simply.