Mélanie Patriot

I am Mélanie, a freelance Social Media Manager since 2017.

I help companies of all sizes, especially local businesses, to structure and develop their social media presence with simple, effective strategies adapted to their reality.

I have worked with major brands (Peugeot Monde, Auchan France, Michelin, Rexaline, Carrefour, Columbus Café, Japhy...) as well as local businesses, cultural projects, and institutions. This diversity has allowed me to quickly adapt to very different environments, without ever losing sight of business objectives.

My approach is both strategic and operational: I always start by understanding your business, your audience, and your challenges before proposing concrete and realistic actions.

👉 My main missions:

- Audit and analysis of your social networks

- Definition of social media strategies and editorial lines

- Creation of photo, video, and graphic content

- Management and animation of social networks (Instagram, Facebook, TikTok, LinkedIn)

- Setup and optimization of Meta Ads campaigns

- Reporting, KPI analysis, and recommendations

In parallel to my freelance work, I have also been a trainer (HETIC, MyDigitalSchool), coaching more than 30 classes and serving as a jury member for master's degrees and hackathons.

This experience allows me to clearly explain what I do, why I do it, and how it serves your goals.

I am known for my listening skills, my responsiveness, and my ability to find solutions, even when faced with complex constraints.

👉 Don't do more. Do better.

Do you have a social media project? Let's talk simply.