Mélanie Ngambi

As a Product Marketing Manager, I managed the operational marketing development and the implementation of the annual marketing plan (product launches, promotions, retail activations, trade and digital communication tools).

I designed and executed the operational marketing plan, including the animation calendar, promotional plan, point-of-sale activations, creation of POS materials and development of gifts, as well as sales pitches. I defined and deployed the social media strategy, managing content creation and the editorial calendar.

I coordinated all internal and external stakeholders, conducted marketing and sales performance analyses (launches, promotions, networks), and formulated business recommendations to increase brand sales and visibility.

I oversaw collaborations with brands, production of promotional materials, satisfaction of partner network needs, and overall budget management.

This experience strengthened my expertise in 360° marketing, social media, retail animation, trade marketing, range management, marketing project management, budget management, in a highly competitive skincare environment.

Within the Europe Operational Marketing Department of Make Up For Ever (LVMH Group), I was responsible for the complete management of product launches and the 360° marketing strategy across the entire European market. I ensured coordination between internal teams (sales, communication, digital, education, supply) and strategic partners, primarily Sephora Europe, to guarantee perfect execution of activations and maximize sell-in/sell-out performance.

My responsibilities included:

• Management of several launches per year: assortment definition, forecasts, catalog management.

• Construction and deployment of 360° strategies: trade marketing, digital, CRM, social media, e-retail, training.

• Ensuring consistency of activation plans across all European countries.

• Market support: assisting Area Managers, organizing kick-offs, monitoring in-store and online deployments.

• Activation with Sephora: coordination of social media content @Sephora, campaign monitoring, managing listings and optimizing e-retail product pages.

• Competitive intelligence: trend monitoring, market analysis, opportunity recommendations.

• Performance analysis: KPI monitoring, monthly reports by country, post-launch analyses, recommendations to optimize visibility, conversion, and sales.

This role allowed me to develop robust expertise in multi-team project management, retail activation, digital strategy, trade marketing, business analysis, and the management of highly structured launches in a demanding, results-oriented international environment.

At L'Oréal Luxe, I was responsible for optimizing the business model of YSL makeup in France and improving the commercial performance of the #5 selective makeup brand. I co-built a comprehensive roadmap to optimize the offering, enhance profitability, and improve assortment management by retail channel.

I managed the rationalization of product lines (national assortment + by channel), analyzed catalog and launch performance, and identified growth opportunities through the study of market trends and competition.

I also optimized the clustering of 2300 points of sale to adapt the offering to regional performance and consumer needs.

On the merchandising side, I coordinated workshops and sales tours, developed visual optimization recommendations (POS displays, sales pitch tools, sales force materials), and participated in improving the retail experience.

I presented strategic recommendations to the L'Oréal Luxe France Management Committee, providing analytical and operational frameworks.

This experience allowed me to develop solid expertise in business analysis, assortment management, merchandising, portfolio optimization, trade marketing, retail activation, C-level presentations, and multi-channel management.