About Mélanie
French
Native or bilingual
Experience
- Les Halles de la TransitionCo-founder and CEODIGITAL AND ITJanuary 2022 - Today (4 years and 7 months)Toulouse, FranceLes Halles de la Transition is the first network of impact-driven event and restaurant venues in France.Designed as hybrid and vibrant spaces, our venues bring togetherculture, sustainable food, eco-design, and social connectionwithin a single committed ecosystem.In Toulouse, we opened aprofitable pilot venue**, combining a plant-based restaurant, café-bar, outdoor eatery, and event space. Every month, over **20 eventsare organized there, in an eco-responsible manner.As **co-founder and head of events**, I manage the design, programming, and production of a wide variety of events:• Conferences on ecological and social transitions• Participatory workshops, seminars, CSR training• Artistic and cultural festivals• Immersive & educational experiencesEach format is designed according to principles of **eco-design, accessibility, and sobriety**, with particular attention paid to ecological, social, and territorial impact.Les Halles de la Transition is part of a group structured around three complementary entities:• Le Cabinet des Transitions– CSR Strategy Consulting• L’Agence Event des Halles– Impact Event Agency• A franchise modelcurrently being deployed nationallyOur mission: to place impact at the heart of every project, and to make event management a lever for cultural, economic, and social transformation.
- A mon compteProject Lead for Meaningful InitiativesJanuary 2018 - Today (8 years and 7 months)Paris, FranceMy areas of expertise:1) COMMUNICATION- Event communication strategy- Social Media Strategy - Facebook Ads Expert- Display campaign implementation- Social media management- Newsletter creation- Content Manager- Website management (WordPress - HTML / CSS)2) PROJECT MANAGEMENT- Partner sourcing/prospecting/management/follow-up- Event organization recommendations- Event visual identity management- Sustainable development consulting- Production management- Supplier managementAnd various related event missions.B2B Clients:- Sustainable Brands Paris, Europe's largest event on sustainable development and innovation- Le Siècle Vert, an event tour organized by UIPP (Caen, Saint Quentin, Tours, Pau)- The European Commission's Road Show, an event tour from late May to late July in various rural areas to engage citizens on different topics and through various activities- The Agricultural Show, UIPP and Les Vignerons Indépendants stands- The Alliance for Forest PreservationB2C Clients:- Le Village de l'Ameublement- Iodus Paris- Opn TV- English Tea ShopAgencies:- Pixelis- Thomas Marko & Associés- Humi Agency- Gemme Agency- Agence 148Independent Trainer:- Ticket for Change - "Facebook Ads: from beginner to expert"Association:- Sexe et Consentement
- Pulse FestivalFounder & PartnerNovember 2018 - Today (7 years and 9 months)Île-de-France, FranceFirst eco-responsible electronic music festival held annually in October. Festival organized by the Parisian collective BNK.- Project conception- Event and various supplier management- Sourcing, negotiation, follow-up of sponsors / media partners / stands present at the festival / suppliers / hotels etc.- Website / newsletter management- Graphic designer management for festival visual identity / Supplier briefing- Social media communication- Sustainable development consulting- Setup and operation management- Production management
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Education
- Finance and Corporate StrategyHEC Paris2022Finance et stratégie d'entreprise
- Master's degree, Digital MarketingPôle Paris Alternance (PPA)2017Master's degree, Marketing Digital