Freelancer profile translated to English.
Back to original languageAbout Mélanie
📝Freelance in strategy and content writing, I have a strong interest in entrepreneurship and tech.
I collaborate with agencies and companies to help them grow through Content Marketing and UX Writing 👐
English
Fluent
French
Native or bilingual
Spanish
Basic
Can work on-site
Paris 4e Arrondissement (up to 50km), Paris (up to 100km)
Experience
- Ministère de la Transition Ecologique et SolidaireDesign of the identity and UX Writing for a platformPUBLIC SECTORJune 2021 - January 2022 (7 months)Paris, FranceTHE STRUCTUREMission Transition is the platform of the Ministry of Ecological Transition dedicated to SMEs and companies wishing to initiate their ecological and economic transition.SUPPORTAs part of a duo with a Graphic Designer, I supported the ministry in defining the entire identity of this new platform, from naming to UX content, including brand tone.EXAMPLEI conducted an ideation workshop with the Graphic Designer during which the platform's name, tone, and personality were decided. I then wrote all the site's content, in line with the new identity and in partnership with UX designers.
- FLOA BankSEO Web WriterBANKING AND INSURANCEJanuary 2021 - January 2022 (1 year)SEO content consulting and writing for the platformTHE COMPANYFLOA Bank, formerly Banque Casino, offers its customers payment facilities and fast, simple financing solutions.SUPPORTI support FLOA Bank in creating its new editorial content, corresponding to its new identity. In 1 year, I have written over 70 web articles for FLOA Bank, in collaboration with another writer.EXAMPLEI led, with the Socialy and FLOA teams, editorial committees to establish the themes of articles published on the FLOA web platform. I then write the content related to the strategy thus defined.
- BETCWriting advertising video conceptsCONSULTING AND AUDITSAugust 2019 - September 2019 (1 month)Paris, FranceCONTEXTEvery year, Bouygues Telecom opens the doors of its customer relations centers to the public.For the occasion, BETC brought together a filming crew to film the advisors in action, as well as the public's reactions after discovering these places.NEEDMy brief? Find the best moments in the rushes and propose an editorial concept for writing short advertising videos for social media.DELIVERABLESSee the first concept: “Heard at the customer relations center”Discover the second concept: "6 seconds flat".
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Education
- Master 2 - Communication MagistèreCELSA2018Enseignements : - Stratégies de communication - Modèles de management - Citoyenneté, multiculturalisme et gouvernance Européenne - Communication post Internet - Branding et planning stratégique Travaux : - Communication interculturelle (groupe de 5 étudiants) : Etude sur Aperol. Mention Bien. - Stratégie de communication : Recommandations stratégiques pour l’OCIM (Office de Coopération et d'Information Muséales). Mention Bien. - Entreprenariat : Création d’une startup fictive et élaboration d’une stratégie de lancement. (Groupe de 5 étudiants). Mention Bien. - Mémoire de fin d'études : Healthy food : pratiques, codes et identité numérique Vers une réinvention de la communication culinaire? Mention Bien.